Brandwave

Data marketplace platforms:Which brands are most popular in search?

In August 2026, Databricks was the most searched among data marketplace platforms worldwide, with an estimated 450K branded searches and 97.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Databricks97.1%
  2. Snowflake2.1%
  3. AWS Data Exchange0.35%
  4. Datarade0.35%
  5. Datasembly0.06%

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Share of SearchLeaderboard

Compare the marketplaces businesses buy data on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among data marketplace platforms worldwide, by month

Share of Search by month for Databricks, Snowflake. The figures are in the table below the chart.

View monthly share of search table
MonthDatabricksSnowflakeAWS Data ExchangeDataradeDatasembly
Oct 202595.7%3.1%0.62%0.4%0.08%
Nov 202596.4%2.6%0.51%0.41%0.08%
Dec 202596.5%2.6%0.51%0.34%0.07%
Jan 202695.8%3.2%0.51%0.4%0.08%
Feb 202696.4%2.6%0.51%0.41%0.07%
Mar 202696.3%2.6%0.51%0.51%0.07%
Apr 202696.2%2.6%0.51%0.62%0.08%
May 202696.8%2.1%0.41%0.62%0.06%
Jun 202697.6%1.8%0.28%0.34%0.05%
Jul 202697.1%2.1%0.41%0.35%0.06%
Aug 202697.1%2.1%0.35%0.35%0.06%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Databricks

    97.1%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Snowflake

    2.1%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.AWS Data Exchange

    0.35%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  4. 4.Datarade

    0.35%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Datasembly

    0.06%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among data marketplace platforms worldwide?

In August 2026, Databricks was the most searched among data marketplace platforms worldwide, with an estimated 450K branded searches and 97.1% estimated Share of Search within this set. Snowflake is in 2nd place, 95 percentage points behind at 2.1% Share of Search.

Global data marketplace platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Databricks95.7% → 97.1%97.6%Jun 202695.7%Oct 20251st
Snowflake3.1% → 2.1%3.2%Jan 20261.8%Jun 20262nd
AWS Data Exchange0.62% → 0.35%0.62%Oct 20250.28%Jun 20263rd
Datarade0.4% → 0.35%0.62%May 20260.34%Jun 20264th
Datasembly0.08% → 0.06%0.08%Nov 20250.05%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Databricks’ estimated Share of Search among data marketplace platforms worldwide increased from 95.7% to 97.1%.
  • Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data marketplace platforms worldwide decreased from 3.1% to 2.1%.
  • Across the 11 months ending August 2026, Databricks’ estimated Share of Search among data marketplace platforms worldwide peaked at 97.6% in June 2026 and was lowest at 95.7% in October 2025.
  • Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data marketplace platforms worldwide peaked at 3.2% in January 2026 and was lowest at 1.8% in June 2026.
  • Across the 11 months ending August 2026, AWS Data Exchange, Datarade and Datasembly held steady: their estimated Share of Search among data marketplace platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for data marketplace platforms worldwide in August 2026?

  1. Estimated monthly branded searches for AWS Data Exchange worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Datasembly worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

  3. Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  4. Estimated monthly branded searches for Datarade worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

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