AWS Data Exchange vs Datarade:Which is more popular by branded search?
In August 2026, AWS Data Exchange and Datarade were level on Share of Search among data marketplace platforms worldwide, with an estimated 1.6K branded searches each, at 0.35% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AWS Data Exchange or Datarade?
Compare the marketplaces businesses buy data on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AWS Data Exchange, Datarade. The figures are in the table below the chart.
View monthly share of search table
| Month | Databricks | Snowflake | AWS Data Exchange | Datarade | Datasembly |
|---|---|---|---|---|---|
| Oct 2025 | 95.7% | 3.1% | 0.62% | 0.4% | 0.08% |
| Nov 2025 | 96.4% | 2.6% | 0.51% | 0.41% | 0.08% |
| Dec 2025 | 96.5% | 2.6% | 0.51% | 0.34% | 0.07% |
| Jan 2026 | 95.8% | 3.2% | 0.51% | 0.4% | 0.08% |
| Feb 2026 | 96.4% | 2.6% | 0.51% | 0.41% | 0.07% |
| Mar 2026 | 96.3% | 2.6% | 0.51% | 0.51% | 0.07% |
| Apr 2026 | 96.2% | 2.6% | 0.51% | 0.62% | 0.08% |
| May 2026 | 96.8% | 2.1% | 0.41% | 0.62% | 0.06% |
| Jun 2026 | 97.6% | 1.8% | 0.28% | 0.34% | 0.05% |
| Jul 2026 | 97.1% | 2.1% | 0.41% | 0.35% | 0.06% |
| Aug 2026 | 97.1% | 2.1% | 0.35% | 0.35% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the AWS Data Exchange and Datarade comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Datarade took it in April 2026, AWS Data Exchange took it in July 2026.
- Across the 11 months ending August 2026, AWS Data Exchange’s estimated Share of Search among data marketplace platforms worldwide moved from 0.62% to 0.35%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 11 months ending August 2026, Datarade’s estimated Share of Search among data marketplace platforms worldwide moved from 0.4% to 0.35%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for data marketplace platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for AWS Data Exchange worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
Estimated monthly branded searches for Datarade worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AWS Data Exchange’s and Datarade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Data Exchange
1 branded search term
- aws data exchange
Datarade
1 branded search term
- datarade
Put your own brand in this comparison
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