Brandwave

How popular isAWS Data Exchange in search?

In August 2026, there were an estimated 1.6K branded searches for AWS Data Exchange worldwide which is down 44.8% over the last 11 months. AWS Data Exchange holds 0.35% estimated Share of Search among data marketplace platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Databricks97.1%
  2. Snowflake2.1%
  3. AWS Data Exchange0.35%
  4. Datarade0.35%
  5. Datasembly0.06%
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Which data marketplace platforms compete with AWS Data Exchange?

AWS Data Exchange against data marketplace platforms worldwide, by month

Share of Search by month for Databricks, Snowflake, AWS Data Exchange. The figures are in the table below the chart.

View monthly share of search table
MonthDatabricksSnowflakeAWS Data ExchangeDataradeDatasembly
Oct 202595.7%3.1%0.62%0.4%0.08%
Nov 202596.4%2.6%0.51%0.41%0.08%
Dec 202596.5%2.6%0.51%0.34%0.07%
Jan 202695.8%3.2%0.51%0.4%0.08%
Feb 202696.4%2.6%0.51%0.41%0.07%
Mar 202696.3%2.6%0.51%0.51%0.07%
Apr 202696.2%2.6%0.51%0.62%0.08%
May 202696.8%2.1%0.41%0.62%0.06%
Jun 202697.6%1.8%0.28%0.34%0.05%
Jul 202697.1%2.1%0.41%0.35%0.06%
Aug 202697.1%2.1%0.35%0.35%0.06%
Sep 2026—————

  1. 1.Databricks

    97.1%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Snowflake

    2.1%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.AWS Data Exchange

    0.35%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  4. 4.Datarade

    0.35%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Datasembly

    0.06%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between AWS Data Exchange and its closest rivals

How has branded search demand for AWS Data Exchange changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AWS Data Exchange worldwide fell from 2.9K to 1.6K.
  • Across the 11 months ending August 2026, AWS Data Exchange’s estimated Share of Search among data marketplace platforms worldwide held steady, from 0.62% to 0.35%.

How did search popularity change for data marketplace platforms worldwide in August 2026?

  1. Estimated monthly branded searches for AWS Data Exchange worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Datasembly worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

  3. Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  4. Estimated monthly branded searches for Datarade worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

How is AWS Data Exchange measured?

Brandwave collects information about searches that people make online using AWS Data Exchange’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aws data exchange

Do you work for AWS Data Exchange? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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