AWS Data Exchange vs Datasembly:Which is more popular by branded search?
In August 2026, AWS Data Exchange had more branded searches than Datasembly among data marketplace platforms worldwide. AWS Data Exchange was estimated to have 1.6K branded searches compared to Datasembly’s 260, and held a 0.35% Share of Search versus Datasembly’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AWS Data Exchange or Datasembly?
Compare the marketplaces businesses buy data on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AWS Data Exchange, Datasembly. The figures are in the table below the chart.
View monthly share of search table
| Month | Databricks | Snowflake | AWS Data Exchange | Datarade | Datasembly |
|---|---|---|---|---|---|
| Oct 2025 | 95.7% | 3.1% | 0.62% | 0.4% | 0.08% |
| Nov 2025 | 96.4% | 2.6% | 0.51% | 0.41% | 0.08% |
| Dec 2025 | 96.5% | 2.6% | 0.51% | 0.34% | 0.07% |
| Jan 2026 | 95.8% | 3.2% | 0.51% | 0.4% | 0.08% |
| Feb 2026 | 96.4% | 2.6% | 0.51% | 0.41% | 0.07% |
| Mar 2026 | 96.3% | 2.6% | 0.51% | 0.51% | 0.07% |
| Apr 2026 | 96.2% | 2.6% | 0.51% | 0.62% | 0.08% |
| May 2026 | 96.8% | 2.1% | 0.41% | 0.62% | 0.06% |
| Jun 2026 | 97.6% | 1.8% | 0.28% | 0.34% | 0.05% |
| Jul 2026 | 97.1% | 2.1% | 0.41% | 0.35% | 0.06% |
| Aug 2026 | 97.1% | 2.1% | 0.35% | 0.35% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the AWS Data Exchange and Datasembly comparison changed over the last 12 months?
3 findings
- AWS Data Exchange was ahead of Datasembly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS Data Exchange’s estimated Share of Search among data marketplace platforms worldwide moved from 0.62% to 0.35%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 11 months ending August 2026, Datasembly’s estimated Share of Search among data marketplace platforms worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for data marketplace platforms worldwide in August 2026?
2 changes

Estimated monthly branded searches for AWS Data Exchange worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

Estimated monthly branded searches for Datasembly worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AWS Data Exchange’s and Datasembly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Data Exchange
1 branded search term
- aws data exchange
Datasembly
1 branded search term
- datasembly

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.