Brandwave

AWS Data Exchange vs Snowflake:Which is more popular by branded search?

In August 2026, Snowflake had more branded searches than AWS Data Exchange among data marketplace platforms worldwide. Snowflake was estimated to have 9.9K branded searches compared to AWS Data Exchange’s 1.6K, and held a 2.1% Share of Search versus AWS Data Exchange’s 0.35%. These are worldwide searches for English-language branded terms.

Share of Search among data marketplace platforms worldwide in August 2026Which is more popular in search, AWS Data Exchange or Snowflake?
AWS Data Exchange0.35%1.6K searches
vs
Snowflake2.1%9.9K searches
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Which is more popular in search, AWS Data Exchange or Snowflake?

Compare the marketplaces businesses buy data on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AWS Data Exchange and Snowflake among data marketplace platforms worldwide, by month

Share of Search by month for Snowflake, AWS Data Exchange. The figures are in the table below the chart.

View monthly share of search table
MonthDatabricksSnowflakeAWS Data ExchangeDataradeDatasembly
Oct 202595.7%3.1%0.62%0.4%0.08%
Nov 202596.4%2.6%0.51%0.41%0.08%
Dec 202596.5%2.6%0.51%0.34%0.07%
Jan 202695.8%3.2%0.51%0.4%0.08%
Feb 202696.4%2.6%0.51%0.41%0.07%
Mar 202696.3%2.6%0.51%0.51%0.07%
Apr 202696.2%2.6%0.51%0.62%0.08%
May 202696.8%2.1%0.41%0.62%0.06%
Jun 202697.6%1.8%0.28%0.34%0.05%
Jul 202697.1%2.1%0.41%0.35%0.06%
Aug 202697.1%2.1%0.35%0.35%0.06%
Sep 2026—————

How has the AWS Data Exchange and Snowflake comparison changed over the last 12 months?

How did search popularity change for data marketplace platforms worldwide in August 2026?

  1. Estimated monthly branded searches for AWS Data Exchange worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AWS Data Exchange’s and Snowflake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS Data Exchange

1 branded search term

  • aws data exchange

Snowflake

1 branded search term

  • snowflake data

How the Brand Demand Index is measured

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