Azure Synapse vs Microsoft Fabric:Which is more popular?
In September 2026, Microsoft Fabric had more branded searches than Azure Synapse among data warehouses worldwide. Microsoft Fabric had about 135,000 branded searches, while Azure Synapse had 6,600. Microsoft Fabric made up 14.2% of all data warehouse searches we track, and Azure Synapse accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about data warehouses, Microsoft Fabric appeared in two of the five answers and Azure Synapse in one. Microsoft Fabric was mentioned before Azure Synapse in two out of three answers that named either.
Who do people search for more?
Microsoft Fabric, about 20 searches for every 1 for Azure Synapse
Who does AI mention more?
Microsoft Fabric, mentioned in 2 of 5 answers, Azure Synapse in 1
Who does AI recommend more?
Microsoft Fabric, named ahead of Azure Synapse in 2 of 3 answers
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Top data warehouses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Fabric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Azure Synapse was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Microsoft Fabric was listed before Azure Synapse in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Snowflake1st
BigQuery2nd
Redshift3rd
Databricks4th- Microsoft Fabric5th
Azure Synapse6th
ClickHouse7th
Teradata–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BigQuery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snowflake5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redshift5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Databricks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Fabric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ClickHouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Azure Synapse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Teradata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data warehouses
5 answers
Asked ChatGPT
“Which data warehouse should I use?”
Asked ChatGPT
“What are the best data warehouses?”
Asked ChatGPT
“What's the best data warehouse for data storage?”
Searched Google, AI Overview
“data warehouses”
Searched Google, AI Overview
“cloud data warehouse”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Azure Synapse or Microsoft Fabric more popular in search?
This chart shows how often people search Google for Azure Synapse and Microsoft Fabric by name. Each line represents a brand's share of searches for all eight data warehouses we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Fabric, Azure Synapse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Databricks | BigQuery | Microsoft Fabric | ClickHouse | Snowflake | Azure Synapse | Redshift | Teradata |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 15.7% | 15.7% | 12.8% | 1.7% | 1.4% | 0.51% | <0.01% |
| Nov 2025 | 52.6% | 15.8% | 15.8% | 12.8% | 1.4% | 1.2% | 0.47% | <0.01% |
| Dec 2025 | 57.3% | 14% | 14% | 11.5% | 1.5% | 1% | 0.51% | <0.01% |
| Jan 2026 | 50.9% | 15.3% | 15.3% | 15.3% | 1.7% | 1.1% | 0.51% | <0.01% |
| Feb 2026 | 52.5% | 15.8% | 15.8% | 12.8% | 1.4% | 1.2% | 0.53% | 0.02% |
| Mar 2026 | 52.5% | 15.8% | 15.8% | 12.8% | 1.4% | 1.2% | 0.53% | 0.02% |
| Apr 2026 | 52.6% | 15.8% | 15.8% | 12.9% | 1.4% | 0.95% | 0.61% | <0.01% |
| May 2026 | 54.2% | 16.2% | 13.2% | 13.2% | 1.2% | 0.97% | 0.95% | <0.01% |
| Jun 2026 | 57% | 14% | 14% | 11.4% | 1% | 0.84% | 1.7% | <0.01% |
| Jul 2026 | 52.7% | 15.8% | 15.8% | 12.9% | 1.2% | 0.77% | 0.93% | <0.01% |
| Aug 2026 | 54.6% | 13.3% | 13.3% | 16.4% | 1.2% | 0.8% | 0.36% | <0.01% |
| Sep 2026 | 58% | 14.2% | 14.2% | 11.6% | 1% | 0.7% | 0.25% | <0.01% |
How has the Azure Synapse and Microsoft Fabric comparison changed over the last 12 months?
3 findings
- Microsoft Fabric was ahead of Azure Synapse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azure Synapse’s share of searches among data warehouses worldwide moved from 1.4% to 0.7%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 12 months ending September 2026, Microsoft Fabric’s share of searches among data warehouses worldwide moved from 15.7% to 14.2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for data warehouses worldwide in September 2026?
2 changes
In September 2026, Microsoft Fabric overtook ClickHouse to rank 3rd among data warehouses worldwide, with 14.2% of the searches.
Estimated monthly branded searches for Azure Synapse worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Azure Synapse’s and Microsoft Fabric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Synapse
1 branded search term
- azure synapse
Microsoft Fabric
1 branded search term
- microsoftfabric
Other head-to-heads among data warehouses
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