Brandwave

BigQuery vs ClickHouse:Which is more popular?

In September 2026, BigQuery had more branded searches than ClickHouse among data warehouses worldwide. BigQuery had about 135,000 branded searches, while ClickHouse had 110,000. BigQuery made up 14.2% of all data warehouse searches we track, and ClickHouse accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about data warehouses, BigQuery appeared in all five answers and ClickHouse in one. BigQuery was mentioned before ClickHouse in every answer.

Among data warehouses worldwide in September 2026

Who do people search for more?

BigQuery, about 23% more searches than ClickHouse

BigQuery 135K searchesClickHouse 110K searches

Who does AI mention more?

BigQuery, mentioned in every answer we collected

BigQuery in 5 of 5ClickHouse in 1 of 5

Who does AI recommend more?

BigQuery, named ahead of ClickHouse in every answer

BigQuery first in 5ClickHouse never first

Follow BigQuery vs ClickHouse and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top data warehouses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BigQuery appeared in all five answers. ClickHouse was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BigQuery was listed before ClickHouse in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Snowflake1st
  2. BigQuery2nd
  3. Redshift3rd
  4. Databricks4th
  5. Microsoft Fabric5th
  6. Azure Synapse6th
  7. ClickHouse7th
  8. Teradata–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BigQuery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snowflake5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redshift5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Databricks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Fabric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ClickHouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azure Synapse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teradata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data warehouses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is BigQuery or ClickHouse more popular in search?

This chart shows how often people search Google for BigQuery and ClickHouse by name. Each line represents a brand's share of searches for all eight data warehouses we track, month by month, from English-language searches worldwide.

BigQuery and ClickHouse among data warehouses worldwide, by month

Share of searches by month for BigQuery, ClickHouse. The figures are in the table below the chart.

View monthly share of searches table
MonthDatabricksBigQueryMicrosoft FabricClickHouseSnowflakeAzure SynapseRedshiftTeradata
Oct 202552.2%15.7%15.7%12.8%1.7%1.4%0.51%<0.01%
Nov 202552.6%15.8%15.8%12.8%1.4%1.2%0.47%<0.01%
Dec 202557.3%14%14%11.5%1.5%1%0.51%<0.01%
Jan 202650.9%15.3%15.3%15.3%1.7%1.1%0.51%<0.01%
Feb 202652.5%15.8%15.8%12.8%1.4%1.2%0.53%0.02%
Mar 202652.5%15.8%15.8%12.8%1.4%1.2%0.53%0.02%
Apr 202652.6%15.8%15.8%12.9%1.4%0.95%0.61%<0.01%
May 202654.2%16.2%13.2%13.2%1.2%0.97%0.95%<0.01%
Jun 202657%14%14%11.4%1%0.84%1.7%<0.01%
Jul 202652.7%15.8%15.8%12.9%1.2%0.77%0.93%<0.01%
Aug 202654.6%13.3%13.3%16.4%1.2%0.8%0.36%<0.01%
Sep 202658%14.2%14.2%11.6%1%0.7%0.25%<0.01%

How has the BigQuery and ClickHouse comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: ClickHouse took it in August 2026, BigQuery took it in September 2026.
  • Across the 12 months ending September 2026, BigQuery’s share of searches among data warehouses worldwide moved from 15.7% to 14.2%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, ClickHouse’s share of searches among data warehouses worldwide moved from 12.8% to 11.6%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for data warehouses worldwide in September 2026?

3 changes
  1. In September 2026, BigQuery overtook ClickHouse to rank 2nd among data warehouses worldwide, with 14.2% of the searches.

  2. In September 2026, Microsoft Fabric overtook ClickHouse to rank 3rd among data warehouses worldwide, with 14.2% of the searches.

  3. In September 2026, ClickHouse lost share of searches among data warehouses worldwide, from 16.4% to 11.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BigQuery’s and ClickHouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BigQuery

1 branded search term

  • bigquery

ClickHouse

1 branded search term

  • clickhouse

How the Brand Demand Index is measured

Other head-to-heads among data warehouses

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.