Brandwave

Databricks vs Microsoft Fabric:Which is more popular?

In September 2026, Databricks had more branded searches than Microsoft Fabric among data warehouses worldwide. Databricks had about 550,000 branded searches, while Microsoft Fabric had 135,000. Databricks made up 58% of all data warehouse searches we track, and Microsoft Fabric accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about data warehouses, Databricks appeared in four of the five answers and Microsoft Fabric in two. Databricks was mentioned before Microsoft Fabric in every answer that named either.

Among data warehouses worldwide in September 2026

Who do people search for more?

Databricks, about 4 searches for every 1 for Microsoft Fabric

Databricks 550K searchesMicrosoft Fabric 135K searches

Who does AI mention more?

Databricks, mentioned in 4 of 5 answers, Microsoft Fabric in 2

Databricks in 4 of 5Microsoft Fabric in 2 of 5

Who does AI recommend more?

Databricks, named ahead of Microsoft Fabric in 4 of 4 answers

Databricks first in 4Microsoft Fabric never first

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Top data warehouses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Databricks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Fabric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Databricks was listed before Microsoft Fabric in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Snowflake1st
  2. BigQuery2nd
  3. Redshift3rd
  4. Databricks4th
  5. Microsoft Fabric5th
  6. Azure Synapse6th
  7. ClickHouse7th
  8. Teradata–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BigQuery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snowflake5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redshift5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Databricks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Fabric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ClickHouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azure Synapse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teradata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data warehouses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Databricks or Microsoft Fabric more popular in search?

This chart shows how often people search Google for Databricks and Microsoft Fabric by name. Each line represents a brand's share of searches for all eight data warehouses we track, month by month, from English-language searches worldwide.

Databricks and Microsoft Fabric among data warehouses worldwide, by month

Share of searches by month for Databricks, Microsoft Fabric. The figures are in the table below the chart.

View monthly share of searches table
MonthDatabricksBigQueryMicrosoft FabricClickHouseSnowflakeAzure SynapseRedshiftTeradata
Oct 202552.2%15.7%15.7%12.8%1.7%1.4%0.51%<0.01%
Nov 202552.6%15.8%15.8%12.8%1.4%1.2%0.47%<0.01%
Dec 202557.3%14%14%11.5%1.5%1%0.51%<0.01%
Jan 202650.9%15.3%15.3%15.3%1.7%1.1%0.51%<0.01%
Feb 202652.5%15.8%15.8%12.8%1.4%1.2%0.53%0.02%
Mar 202652.5%15.8%15.8%12.8%1.4%1.2%0.53%0.02%
Apr 202652.6%15.8%15.8%12.9%1.4%0.95%0.61%<0.01%
May 202654.2%16.2%13.2%13.2%1.2%0.97%0.95%<0.01%
Jun 202657%14%14%11.4%1%0.84%1.7%<0.01%
Jul 202652.7%15.8%15.8%12.9%1.2%0.77%0.93%<0.01%
Aug 202654.6%13.3%13.3%16.4%1.2%0.8%0.36%<0.01%
Sep 202658%14.2%14.2%11.6%1%0.7%0.25%<0.01%

How has the Databricks and Microsoft Fabric comparison changed over the last 12 months?

3 findings

How did search popularity change for data warehouses worldwide in September 2026?

2 changes
  1. In September 2026, Microsoft Fabric overtook ClickHouse to rank 3rd among data warehouses worldwide, with 14.2% of the searches.

  2. In September 2026, Databricks gained share of searches among data warehouses worldwide, from 54.6% to 58%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Databricks’ and Microsoft Fabric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Databricks

1 branded search term

  • databricks

Microsoft Fabric

1 branded search term

  • microsoftfabric

How the Brand Demand Index is measured

Other head-to-heads among data warehouses

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