BigQuery vs Microsoft Fabric:Which is more popular?
In September 2026, BigQuery and Microsoft Fabric were level in searches among data warehouses worldwide, with an estimated 135K branded searches each, at 14.2% of the total each. When we asked ChatGPT and Google AI Overviews about data warehouses, BigQuery appeared in all five answers and Microsoft Fabric in two. BigQuery was mentioned before Microsoft Fabric in every answer.
Who do people search for more?
BigQuery and Microsoft Fabric are searched for about as often as each other.
Who does AI mention more?
BigQuery, mentioned in every answer we collected
Who does AI recommend more?
BigQuery, named ahead of Microsoft Fabric in every answer
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Top data warehouses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BigQuery appeared in all five answers. Microsoft Fabric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BigQuery was listed before Microsoft Fabric in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Snowflake1st- BigQuery2nd
Redshift3rd
Databricks4th
Microsoft Fabric5th
Azure Synapse6th
ClickHouse7th
Teradata–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BigQuery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snowflake5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redshift5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Databricks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Fabric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ClickHouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Azure Synapse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Teradata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data warehouses
5 answers
Asked ChatGPT
“Which data warehouse should I use?”
Asked ChatGPT
“What are the best data warehouses?”
Asked ChatGPT
“What's the best data warehouse for data storage?”
Searched Google, AI Overview
“data warehouses”
Searched Google, AI Overview
“cloud data warehouse”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BigQuery or Microsoft Fabric more popular in search?
This chart shows how often people search Google for BigQuery and Microsoft Fabric by name. Each line represents a brand's share of searches for all eight data warehouses we track, month by month, from English-language searches worldwide.
Share of searches by month for BigQuery, Microsoft Fabric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Databricks | BigQuery | Microsoft Fabric | ClickHouse | Snowflake | Azure Synapse | Redshift | Teradata |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 15.7% | 15.7% | 12.8% | 1.7% | 1.4% | 0.51% | <0.01% |
| Nov 2025 | 52.6% | 15.8% | 15.8% | 12.8% | 1.4% | 1.2% | 0.47% | <0.01% |
| Dec 2025 | 57.3% | 14% | 14% | 11.5% | 1.5% | 1% | 0.51% | <0.01% |
| Jan 2026 | 50.9% | 15.3% | 15.3% | 15.3% | 1.7% | 1.1% | 0.51% | <0.01% |
| Feb 2026 | 52.5% | 15.8% | 15.8% | 12.8% | 1.4% | 1.2% | 0.53% | 0.02% |
| Mar 2026 | 52.5% | 15.8% | 15.8% | 12.8% | 1.4% | 1.2% | 0.53% | 0.02% |
| Apr 2026 | 52.6% | 15.8% | 15.8% | 12.9% | 1.4% | 0.95% | 0.61% | <0.01% |
| May 2026 | 54.2% | 16.2% | 13.2% | 13.2% | 1.2% | 0.97% | 0.95% | <0.01% |
| Jun 2026 | 57% | 14% | 14% | 11.4% | 1% | 0.84% | 1.7% | <0.01% |
| Jul 2026 | 52.7% | 15.8% | 15.8% | 12.9% | 1.2% | 0.77% | 0.93% | <0.01% |
| Aug 2026 | 54.6% | 13.3% | 13.3% | 16.4% | 1.2% | 0.8% | 0.36% | <0.01% |
| Sep 2026 | 58% | 14.2% | 14.2% | 11.6% | 1% | 0.7% | 0.25% | <0.01% |
How has the BigQuery and Microsoft Fabric comparison changed over the last 12 months?
3 findings
- BigQuery was ahead of Microsoft Fabric in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BigQuery’s share of searches among data warehouses worldwide moved from 15.7% to 14.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Microsoft Fabric’s share of searches among data warehouses worldwide moved from 15.7% to 14.2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for data warehouses worldwide in September 2026?
2 changes
In September 2026, BigQuery overtook ClickHouse to rank 2nd among data warehouses worldwide, with 14.2% of the searches.
In September 2026, Microsoft Fabric overtook ClickHouse to rank 3rd among data warehouses worldwide, with 14.2% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BigQuery’s and Microsoft Fabric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BigQuery
1 branded search term
- bigquery
Microsoft Fabric
1 branded search term
- microsoftfabric
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