How popular isAzure Synapse in search?
In August 2026, there were an estimated 6.6K branded searches for Azure Synapse worldwide which is down 45.5% over the last 11 months. Azure Synapse holds 1.1% estimated Share of Search among data warehouses worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Databricks71.9%
BigQuery17.6%
Redshift7.9%
Snowflake1.6%Azure Synapse1.1%
- Teradata<0.01%
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Which data warehouses compete with Azure Synapse?
Share of Search by month for Databricks, BigQuery, Redshift, Azure Synapse. The figures are in the table below the chart.
View monthly share of search table
| Month | Databricks | BigQuery | Redshift | Snowflake | Azure Synapse | Teradata |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 19.7% | 10.8% | 2.2% | 1.8% | <0.01% |
| Nov 2025 | 66.1% | 19.8% | 10.9% | 1.8% | 1.5% | <0.01% |
| Dec 2025 | 70.2% | 17.2% | 9.4% | 1.9% | 1.3% | <0.01% |
| Jan 2026 | 65.8% | 19.7% | 10.8% | 2.2% | 1.4% | <0.01% |
| Feb 2026 | 67.4% | 20.2% | 9.1% | 1.8% | 1.5% | 0.02% |
| Mar 2026 | 66.1% | 19.8% | 10.9% | 1.8% | 1.5% | 0.02% |
| Apr 2026 | 67.6% | 20.3% | 9.1% | 1.8% | 1.2% | <0.01% |
| May 2026 | 67.8% | 20.3% | 9.1% | 1.5% | 1.2% | <0.01% |
| Jun 2026 | 72% | 17.7% | 7.9% | 1.3% | 1.1% | <0.01% |
| Jul 2026 | 69.1% | 20.7% | 7.6% | 1.5% | 1% | <0.01% |
| Aug 2026 | 71.9% | 17.6% | 7.9% | 1.6% | 1.1% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.9% | 450K | 0% | +2.8 points | |
| 2, held 2nd | 17.6% | 110K | -18.5% | -3.2 points | |
| 3, held 3rd | 7.9% | 49.5K | 0% | +0.3 points | |
| 4, held 4th | 1.6% | 9.9K | 0% | +0.1 points | |
| 5, held 5th | 1.1% | 6.6K | 0% | 0 points | |
| 6, held 6th | <0.01% | 20 | -33.3% | 0 points |
71.9%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2.8 points.
2.
BigQuery17.6%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.2 points.
3.
Redshift7.9%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.6%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.1%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.Teradata
<0.01%
Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.
Compare search popularity between Azure Synapse and its closest rivals
How has branded search demand for Azure Synapse changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Azure Synapse worldwide fell from 12.1K to 6.6K.
- Across the 11 months ending August 2026, Azure Synapse’s estimated Share of Search among data warehouses worldwide decreased from 1.8% to 1.1%.
How did search popularity change for data warehouses worldwide in August 2026?
6 changes
In August 2026, Databricks gained estimated Share of Search among data warehouses worldwide, from 69.1% to 71.9%.
In August 2026, BigQuery lost estimated Share of Search among data warehouses worldwide, from 20.7% to 17.6%.
Estimated monthly branded searches for Teradata worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026.
Estimated monthly branded searches for Azure Synapse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.
Estimated monthly branded searches for Redshift worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
How is Azure Synapse measured?
Brandwave collects information about searches that people make online using Azure Synapse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- azure synapse
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Is Azure Synapse your brand?
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