Brandwave

Azure Synapse vs ClickHouse:Which is more popular?

In September 2026, ClickHouse had more branded searches than Azure Synapse among data warehouses worldwide. ClickHouse had about 110,000 branded searches, while Azure Synapse had 6,600. ClickHouse made up 11.6% of all data warehouse searches we track, and Azure Synapse accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about data warehouses, Azure Synapse and ClickHouse each appeared in one of the five answers. Azure Synapse and ClickHouse were each mentioned first in one of the two answers that named either.

Among data warehouses worldwide in September 2026

Who do people search for more?

ClickHouse, about 17 searches for every 1 for Azure Synapse

ClickHouse 110K searchesAzure Synapse 6.6K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Azure Synapse in 1 of 5ClickHouse in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Azure Synapse first in 1ClickHouse first in 1

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Top data warehouses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure Synapse was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ClickHouse was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Azure Synapse and ClickHouse were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Snowflake1st
  2. BigQuery2nd
  3. Redshift3rd
  4. Databricks4th
  5. Microsoft Fabric5th
  6. Azure Synapse6th
  7. ClickHouse7th
  8. Teradata–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BigQuery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snowflake5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redshift5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Databricks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Fabric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ClickHouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azure Synapse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teradata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data warehouses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Azure Synapse or ClickHouse more popular in search?

This chart shows how often people search Google for Azure Synapse and ClickHouse by name. Each line represents a brand's share of searches for all eight data warehouses we track, month by month, from English-language searches worldwide.

Azure Synapse and ClickHouse among data warehouses worldwide, by month

Share of searches by month for ClickHouse, Azure Synapse. The figures are in the table below the chart.

View monthly share of searches table
MonthDatabricksBigQueryMicrosoft FabricClickHouseSnowflakeAzure SynapseRedshiftTeradata
Oct 202552.2%15.7%15.7%12.8%1.7%1.4%0.51%<0.01%
Nov 202552.6%15.8%15.8%12.8%1.4%1.2%0.47%<0.01%
Dec 202557.3%14%14%11.5%1.5%1%0.51%<0.01%
Jan 202650.9%15.3%15.3%15.3%1.7%1.1%0.51%<0.01%
Feb 202652.5%15.8%15.8%12.8%1.4%1.2%0.53%0.02%
Mar 202652.5%15.8%15.8%12.8%1.4%1.2%0.53%0.02%
Apr 202652.6%15.8%15.8%12.9%1.4%0.95%0.61%<0.01%
May 202654.2%16.2%13.2%13.2%1.2%0.97%0.95%<0.01%
Jun 202657%14%14%11.4%1%0.84%1.7%<0.01%
Jul 202652.7%15.8%15.8%12.9%1.2%0.77%0.93%<0.01%
Aug 202654.6%13.3%13.3%16.4%1.2%0.8%0.36%<0.01%
Sep 202658%14.2%14.2%11.6%1%0.7%0.25%<0.01%

How has the Azure Synapse and ClickHouse comparison changed over the last 12 months?

3 findings
  • ClickHouse was ahead of Azure Synapse in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Azure Synapse’s share of searches among data warehouses worldwide moved from 1.4% to 0.7%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
  • Across the 12 months ending September 2026, ClickHouse’s share of searches among data warehouses worldwide moved from 12.8% to 11.6%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for data warehouses worldwide in September 2026?

4 changes

  1. In September 2026, BigQuery overtook ClickHouse to rank 2nd among data warehouses worldwide, with 14.2% of the searches.

  2. In September 2026, Microsoft Fabric overtook ClickHouse to rank 3rd among data warehouses worldwide, with 14.2% of the searches.

  3. In September 2026, ClickHouse lost share of searches among data warehouses worldwide, from 16.4% to 11.6%.

  4. Estimated monthly branded searches for Azure Synapse worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Azure Synapse’s and ClickHouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Azure Synapse

1 branded search term

  • azure synapse

ClickHouse

1 branded search term

  • clickhouse

How the Brand Demand Index is measured

Other head-to-heads among data warehouses

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