Azure Synapse vs BigQuery:Which is more popular by branded search?
In August 2026, BigQuery had more branded searches than Azure Synapse among data warehouses worldwide. BigQuery was estimated to have 110K branded searches compared to Azure Synapse’s 6.6K, and held a 17.6% Share of Search versus Azure Synapse’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Azure Synapse or BigQuery?
Compare the data warehouses developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BigQuery, Azure Synapse. The figures are in the table below the chart.
View monthly share of search table
| Month | Databricks | BigQuery | Redshift | Snowflake | Azure Synapse | Teradata |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 19.7% | 10.8% | 2.2% | 1.8% | <0.01% |
| Nov 2025 | 66.1% | 19.8% | 10.9% | 1.8% | 1.5% | <0.01% |
| Dec 2025 | 70.2% | 17.2% | 9.4% | 1.9% | 1.3% | <0.01% |
| Jan 2026 | 65.8% | 19.7% | 10.8% | 2.2% | 1.4% | <0.01% |
| Feb 2026 | 67.4% | 20.2% | 9.1% | 1.8% | 1.5% | 0.02% |
| Mar 2026 | 66.1% | 19.8% | 10.9% | 1.8% | 1.5% | 0.02% |
| Apr 2026 | 67.6% | 20.3% | 9.1% | 1.8% | 1.2% | <0.01% |
| May 2026 | 67.8% | 20.3% | 9.1% | 1.5% | 1.2% | <0.01% |
| Jun 2026 | 72% | 17.7% | 7.9% | 1.3% | 1.1% | <0.01% |
| Jul 2026 | 69.1% | 20.7% | 7.6% | 1.5% | 1% | <0.01% |
| Aug 2026 | 71.9% | 17.6% | 7.9% | 1.6% | 1.1% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Azure Synapse and BigQuery comparison changed over the last 12 months?
3 findings
- BigQuery was ahead of Azure Synapse in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Azure Synapse’s estimated Share of Search among data warehouses worldwide moved from 1.8% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data warehouses worldwide moved from 19.7% to 17.6%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for data warehouses worldwide in August 2026?
2 changes
In August 2026, BigQuery lost estimated Share of Search among data warehouses worldwide, from 20.7% to 17.6%.
Estimated monthly branded searches for Azure Synapse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Azure Synapse’s and BigQuery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Synapse
1 branded search term
- azure synapse
BigQuery
1 branded search term
- bigquery
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.