Brandwave

Azure Synapse vs Databricks:Which is more popular by branded search?

In August 2026, Databricks had more branded searches than Azure Synapse among data warehouses worldwide. Databricks was estimated to have 450K branded searches compared to Azure Synapse’s 6.6K, and held a 71.9% Share of Search versus Azure Synapse’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among data warehouses worldwide in August 2026Which is more popular in search, Azure Synapse or Databricks?
Azure Synapse1.1%6.6K searches
vs
Databricks71.9%450K searches

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Which is more popular in search, Azure Synapse or Databricks?

Compare the data warehouses developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Azure Synapse and Databricks among data warehouses worldwide, by month

Share of Search by month for Databricks, Azure Synapse. The figures are in the table below the chart.

View monthly share of search table
MonthDatabricksBigQueryRedshiftSnowflakeAzure SynapseTeradata
Oct 202565.6%19.7%10.8%2.2%1.8%<0.01%
Nov 202566.1%19.8%10.9%1.8%1.5%<0.01%
Dec 202570.2%17.2%9.4%1.9%1.3%<0.01%
Jan 202665.8%19.7%10.8%2.2%1.4%<0.01%
Feb 202667.4%20.2%9.1%1.8%1.5%0.02%
Mar 202666.1%19.8%10.9%1.8%1.5%0.02%
Apr 202667.6%20.3%9.1%1.8%1.2%<0.01%
May 202667.8%20.3%9.1%1.5%1.2%<0.01%
Jun 202672%17.7%7.9%1.3%1.1%<0.01%
Jul 202669.1%20.7%7.6%1.5%1%<0.01%
Aug 202671.9%17.6%7.9%1.6%1.1%<0.01%
Sep 2026——————

How has the Azure Synapse and Databricks comparison changed over the last 12 months?

  • Databricks was ahead of Azure Synapse in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Azure Synapse’s estimated Share of Search among data warehouses worldwide moved from 1.8% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
  • Across the 11 months ending August 2026, Databricks’ estimated Share of Search among data warehouses worldwide moved from 65.6% to 71.9%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for data warehouses worldwide in August 2026?

  1. In August 2026, Databricks gained estimated Share of Search among data warehouses worldwide, from 69.1% to 71.9%.

  2. Estimated monthly branded searches for Azure Synapse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Azure Synapse’s and Databricks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Azure Synapse

1 branded search term

  • azure synapse

Databricks

1 branded search term

  • databricks

How the Brand Demand Index is measured

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