Brandwave

BigQuery vs Vertica:Which is more popular?

In September 2026, BigQuery had more branded searches than Vertica among OLAP database platforms worldwide. BigQuery had about 135,000 branded searches, while Vertica had 18,100. BigQuery made up 31% of all OLAP database platform searches we track, and Vertica accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about OLAP database platforms, BigQuery appeared in all five answers and Vertica in none.

Among OLAP database platforms worldwide in September 2026

Who do people search for more?

BigQuery, about 7 searches for every 1 for Vertica

BigQuery 135K searchesVertica 18.1K searches

Who does AI mention more?

BigQuery, mentioned in every answer we collected

BigQuery in 5 of 5Vertica in 0 of 5

Who does AI recommend more?

BigQuery, the only one of the two named

BigQuery first in 5Vertica never named

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Top OLAP database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BigQuery appeared in all five answers. Vertica did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ClickHouse1st
  2. Snowflake2nd
  3. BigQuery3rd
  4. DuckDB4th
  5. Amazon Redshift5th
  6. Apache Pinot6th
  7. StarRocks7th
  8. Apache Doris8th
  9. Apache Druid9th
  10. Vertica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BigQuery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickHouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snowflake5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DuckDB4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Redshift4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apache Doris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apache Druid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apache Pinot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StarRocks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vertica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about OLAP database platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BigQuery or Vertica more popular in search?

This chart shows how often people search Google for BigQuery and Vertica by name. Each line represents a brand's share of searches for all ten OLAP database platforms we track, month by month, from English-language searches worldwide.

BigQuery and Vertica among OLAP database platforms worldwide, by month

Share of searches by month for BigQuery, Vertica. The figures are in the table below the chart.

View monthly share of searches table
MonthBigQueryClickHouseDuckDBAmazon RedshiftVerticaSnowflakeStarRocksApache DorisApache DruidApache Pinot
Oct 202531.2%25.4%17.1%12.8%4.2%3.4%2.3%1.2%1.2%1%
Nov 202532.3%26.3%17.7%10.8%4.3%2.9%2.4%1.1%1.1%1.1%
Dec 202530.2%24.9%20.3%10.2%5%3.3%2.7%1.2%1.2%0.99%
Jan 202630.5%30.5%16.7%9.7%4.1%3.3%2.2%1%1%0.81%
Feb 202632.7%26.7%17.9%10.4%4.4%2.9%2%1.1%1.1%0.87%
Mar 202631.2%25.4%20.9%10.5%4.2%2.8%2.3%1%0.83%0.83%
Apr 202631.4%25.6%21.1%10%4.2%2.8%2.3%1%0.84%0.68%
May 202632.2%26.2%21.6%8.8%4.3%2.4%1.9%1%0.86%0.69%
Jun 202632.2%26.3%21.6%8.4%4.3%2.4%2.4%1.1%0.69%0.69%
Jul 202632.6%26.6%21.9%8.5%3.6%2.4%2%1.1%0.7%0.7%
Aug 202625.5%31.2%25.5%8.1%3.4%2.3%1.9%1%0.56%0.56%
Sep 202631%25.3%25.3%8.1%4.2%2.3%1.9%1%0.55%0.55%

How has the BigQuery and Vertica comparison changed over the last 12 months?

3 findings
  • BigQuery was ahead of Vertica in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BigQuery’s share of searches among OLAP database platforms worldwide moved from 31.2% to 31%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Vertica’s share of searches among OLAP database platforms worldwide held steady at 4.2%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for OLAP database platforms worldwide in September 2026?

2 changes
  1. In September 2026, BigQuery overtook ClickHouse to become the leader among OLAP database platforms worldwide, with 31% of the searches.

  2. In September 2026, Vertica gained share of searches among OLAP database platforms worldwide, from 3.4% to 4.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BigQuery’s and Vertica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BigQuery

1 branded search term

  • bigquery

Vertica

1 branded search term

  • vertica

How the Brand Demand Index is measured

Other head-to-heads among OLAP database platforms

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