Brandwave

How popular isSchwarzkopf in search?

In September 2026, there were an estimated 8.1K branded searches for Schwarzkopf worldwide which is down 18.2% over the last 12 months. Schwarzkopf holds 0.37% estimated Share of Search among hair colour worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. L'Oreal45.4%
  2. Garnier44.1%
  3. Revlon9.1%
  4. Clairol0.55%
  5. Schwarzkopf0.37%
  6. Wella0.37%
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Where does Schwarzkopf compete?

Schwarzkopf is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair colour5th of 60.37%Shown below
Hair dye brands5th of 50.37%Show ranking
Hair color brands5th of 61.5%Show ranking
Hair sprays6th of 61.7%Show ranking

Which hair colour compete with Schwarzkopf?

Schwarzkopf against hair colour worldwide, by month

Share of Search by month for L'Oreal, Garnier, Revlon, Schwarzkopf. The figures are in the table below the chart.

View monthly share of search table
MonthL'OrealGarnierRevlonClairolSchwarzkopfWella
Oct 202543.9%43.8%10.8%0.65%0.43%0.43%
Nov 202546%41.3%11.3%0.56%0.37%0.46%
Dec 202546.4%40.7%11.4%0.56%0.38%0.56%
Jan 202647%40%11.6%0.57%0.38%0.57%
Feb 202648%40.9%9.6%0.47%0.47%0.58%
Mar 202644.4%45.1%8.9%0.44%0.54%0.54%
Apr 202644.9%44.7%9%0.44%0.44%0.44%
May 202645%44.8%9%0.36%0.45%0.36%
Jun 202644.5%46.8%7.3%0.44%0.54%0.44%
Jul 202643.7%45.9%8.8%0.43%0.65%0.53%
Aug 202642.9%47.1%8.6%0.52%0.43%0.43%
Sep 202645.4%44.1%9.1%0.55%0.37%0.37%

  1. 1.L'Oreal

    45.4%

    Moved from 2nd to 1st. 1M estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Garnier

    44.1%

    Moved from 1st to 2nd. 971K estimated branded searches, -11.4% vs prior month. Share -2.9 points.

  3. 3.Revlon

    9.1%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Clairol

    0.55%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Schwarzkopf

    0.37%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Wella

    0.37%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Schwarzkopf and its closest rivals

Every comparison with Schwarzkopf

How has branded search demand for Schwarzkopf changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Schwarzkopf worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Schwarzkopf’s estimated Share of Search among hair colour worldwide held steady, from 0.43% to 0.37%.

How did search popularity change for hair colour worldwide in September 2026?

  1. In September 2026, L'Oreal overtook Garnier to become the leader among hair colour worldwide, with 45.4% estimated Share of Search.

  2. In September 2026, Revlon gained estimated Share of Search among hair colour worldwide, from 8.6% to 9.1%.

  3. In September 2026, Garnier lost estimated Share of Search among hair colour worldwide, from 47.1% to 44.1%.

  4. Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Wella worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How is Schwarzkopf measured?

Brandwave collects information about searches that people make online using Schwarzkopf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • schwarzkopf live

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How the Brand Demand Index is measured

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