Brandwave

How popular isGarnier in search?

In August 2026, there were an estimated 550K branded searches for Garnier worldwide which held steady over the last 11 months. Garnier holds 30.8% estimated Share of Search among hair colour worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. L'Oreal56.1%
  2. Garnier30.8%
  3. Revlon11.3%
  4. Clairol0.68%
  5. Schwarzkopf0.56%
  6. Wella0.56%
Garnier website (opens in a new tab)

Follow Garnier and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hair colour compete with Garnier?

Garnier against hair colour worldwide, by month

Share of Search by month for L'Oreal, Garnier, Revlon. The figures are in the table below the chart.

View monthly share of search table
MonthL'OrealGarnierRevlonClairolSchwarzkopfWella
Oct 202559.5%26.8%12%0.72%0.48%0.48%
Nov 202562.7%23.1%12.6%0.62%0.42%0.51%
Dec 202562.6%23.1%12.6%0.62%0.42%0.62%
Jan 202662.6%23.1%12.6%0.62%0.42%0.62%
Feb 202664.1%23.6%10.6%0.52%0.52%0.64%
Mar 202660.8%27.4%10%0.49%0.6%0.6%
Apr 202661%27.5%10%0.49%0.49%0.49%
May 202661.1%27.5%10.1%0.41%0.5%0.41%
Jun 202657.2%31.5%9.4%0.57%0.69%0.57%
Jul 202655.9%30.8%11.2%0.55%0.83%0.68%
Aug 202656.1%30.8%11.3%0.68%0.56%0.56%
Sep 2026——————

  1. 1.L'Oreal

    56.1%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Garnier

    30.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Revlon

    11.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Clairol

    0.68%

    Moved from 6th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Schwarzkopf

    0.56%

    Moved from 4th to 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  6. 6.Wella

    0.56%

    Moved from 5th to 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Garnier and its closest rivals

How has branded search demand for Garnier changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Garnier worldwide held steady at 550K.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair colour worldwide increased from 26.8% to 30.8%.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair colour worldwide peaked at 31.5% in June 2026 and was lowest at 23.1% in December 2025.

How did search popularity change for hair colour worldwide in August 2026?

  1. In August 2026, Clairol rose from 6th to 4th among hair colour worldwide.

  2. In August 2026, Schwarzkopf fell from 4th to 5th among hair colour worldwide.

  3. In August 2026, Wella fell from 5th to 6th among hair colour worldwide.

  4. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  5. Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

Where does Garnier compete?

Garnier is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sheet masks3rd of 63.1%Show ranking
Cleansers5th of 67%Show ranking
Make up remover5th of 617.6%Show ranking
Hair colour2nd of 630.8%Shown above
Hair dye brands2nd of 531%Show ranking
Conditioner brands1st of 546.8%Show ranking
Shampoo brands1st of 546.9%Show ranking

How is Garnier measured?

Brandwave collects information about searches that people make online using Garnier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • garnier

Do you work for Garnier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Garnier your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free