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Hair colour:Which brands are most popular in search?

In August 2026, L'Oreal was the most searched among hair colour worldwide, with an estimated 1M branded searches and 56.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. L'Oreal56.1%
  2. Garnier30.8%
  3. Revlon11.3%
  4. Clairol0.68%
  5. Schwarzkopf0.56%
  6. Wella0.56%

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Share of SearchLeaderboard

Compare the hair colour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hair colour worldwide, by month

Share of Search by month for L'Oreal, Garnier, Revlon. The figures are in the table below the chart.

View monthly share of search table
MonthL'OrealGarnierRevlonClairolSchwarzkopfWella
Oct 202559.5%26.8%12%0.72%0.48%0.48%
Nov 202562.7%23.1%12.6%0.62%0.42%0.51%
Dec 202562.6%23.1%12.6%0.62%0.42%0.62%
Jan 202662.6%23.1%12.6%0.62%0.42%0.62%
Feb 202664.1%23.6%10.6%0.52%0.52%0.64%
Mar 202660.8%27.4%10%0.49%0.6%0.6%
Apr 202661%27.5%10%0.49%0.49%0.49%
May 202661.1%27.5%10.1%0.41%0.5%0.41%
Jun 202657.2%31.5%9.4%0.57%0.69%0.57%
Jul 202655.9%30.8%11.2%0.55%0.83%0.68%
Aug 202656.1%30.8%11.3%0.68%0.56%0.56%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.L'Oreal

    56.1%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Garnier

    30.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Revlon

    11.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Clairol

    0.68%

    Moved from 6th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Schwarzkopf

    0.56%

    Moved from 4th to 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  6. 6.Wella

    0.56%

    Moved from 5th to 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among hair colour worldwide?

In August 2026, L'Oreal was the most searched among hair colour worldwide, with an estimated 1M branded searches and 56.1% estimated Share of Search within this set. Garnier is in 2nd place, 25.2 percentage points behind at 30.8% Share of Search.

Global hair colour, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
L'Oreal59.5% → 56.1%64.1%Feb 202655.9%Jul 20261st
Garnier26.8% → 30.8%31.5%Jun 202623.1%Dec 20252nd
Revlon12% → 11.3%12.6%Nov 20259.4%Jun 20263rd
Clairol0.72% → 0.68%0.72%Oct 20250.41%May 20264th
Schwarzkopf0.48% → 0.56%0.83%Jul 20260.42%Dec 20255th
Wella0.48% → 0.56%0.68%Jul 20260.41%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair colour worldwide decreased from 59.5% to 56.1%.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair colour worldwide increased from 26.8% to 30.8%.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among hair colour worldwide decreased from 12% to 11.3%.
  • Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair colour worldwide peaked at 64.1% in February 2026 and was lowest at 55.9% in July 2026.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among hair colour worldwide peaked at 31.5% in June 2026 and was lowest at 23.1% in December 2025.
  • Across the 11 months ending August 2026, Revlon’s estimated Share of Search among hair colour worldwide peaked at 12.6% in November 2025 and was lowest at 9.4% in June 2026.
  • Across the 11 months ending August 2026, Clairol, Schwarzkopf and Wella held steady: their estimated Share of Search among hair colour worldwide each moved less than 0.5 percentage points.

How did search popularity change for hair colour worldwide in August 2026?

  1. In August 2026, Clairol rose from 6th to 4th among hair colour worldwide.

  2. In August 2026, Schwarzkopf fell from 4th to 5th among hair colour worldwide.

  3. In August 2026, Wella fell from 5th to 6th among hair colour worldwide.

  4. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  5. Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

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