Brandwave

How popular isSchwarzkopf in search?

In August 2026, there were an estimated 9.9K branded searches for Schwarzkopf worldwide which held steady over the last 11 months. Schwarzkopf holds 0.56% estimated Share of Search among hair colour worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. L'Oreal56.1%
  2. Garnier30.8%
  3. Revlon11.3%
  4. Clairol0.68%
  5. Schwarzkopf0.56%
  6. Wella0.56%
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Which hair colour compete with Schwarzkopf?

Schwarzkopf against hair colour worldwide, by month

Share of Search by month for L'Oreal, Garnier, Revlon, Schwarzkopf. The figures are in the table below the chart.

View monthly share of search table
MonthL'OrealGarnierRevlonClairolSchwarzkopfWella
Oct 202559.5%26.8%12%0.72%0.48%0.48%
Nov 202562.7%23.1%12.6%0.62%0.42%0.51%
Dec 202562.6%23.1%12.6%0.62%0.42%0.62%
Jan 202662.6%23.1%12.6%0.62%0.42%0.62%
Feb 202664.1%23.6%10.6%0.52%0.52%0.64%
Mar 202660.8%27.4%10%0.49%0.6%0.6%
Apr 202661%27.5%10%0.49%0.49%0.49%
May 202661.1%27.5%10.1%0.41%0.5%0.41%
Jun 202657.2%31.5%9.4%0.57%0.69%0.57%
Jul 202655.9%30.8%11.2%0.55%0.83%0.68%
Aug 202656.1%30.8%11.3%0.68%0.56%0.56%
Sep 2026——————

  1. 1.L'Oreal

    56.1%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Garnier

    30.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Revlon

    11.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Clairol

    0.68%

    Moved from 6th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Schwarzkopf

    0.56%

    Moved from 4th to 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  6. 6.Wella

    0.56%

    Moved from 5th to 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Schwarzkopf and its closest rivals

How has branded search demand for Schwarzkopf changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Schwarzkopf worldwide held steady at 9.9K.
  • Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour worldwide held steady, from 0.48% to 0.56%.

How did search popularity change for hair colour worldwide in August 2026?

  1. In August 2026, Clairol rose from 6th to 4th among hair colour worldwide.

  2. In August 2026, Schwarzkopf fell from 4th to 5th among hair colour worldwide.

  3. In August 2026, Wella fell from 5th to 6th among hair colour worldwide.

  4. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  5. Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

Where does Schwarzkopf compete?

Schwarzkopf is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair colour5th of 60.56%Shown above
Hair dye brands5th of 50.56%Show ranking
Hair sprays5th of 62%Show ranking

How is Schwarzkopf measured?

Brandwave collects information about searches that people make online using Schwarzkopf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • schwarzkopf live

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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