Garnier Nutrisse vs Schwarzkopf:Which is searched more?
In September 2026, Garnier Nutrisse had more branded searches than Schwarzkopf among hair color brands worldwide. Garnier Nutrisse was estimated to have 27.1K branded searches compared to Schwarzkopf’s 8.1K, and held a 4.9% Share of Search versus Schwarzkopf’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Garnier Nutrisse or Schwarzkopf?
Compare the hair color brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garnier Nutrisse, Schwarzkopf. The figures are in the table below the chart.
View monthly share of search table
| Month | Redken | Revlon | Garnier Nutrisse | Clairol | Schwarzkopf | Wella |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 40.4% | 4.5% | 2.4% | 1.6% | 1.6% |
| Nov 2025 | 55.2% | 36.9% | 3.3% | 1.8% | 1.2% | 1.5% |
| Dec 2025 | 54.6% | 36.5% | 4% | 1.8% | 1.2% | 1.8% |
| Jan 2026 | 54.6% | 36.5% | 4% | 1.8% | 1.2% | 1.8% |
| Feb 2026 | 54.1% | 36.1% | 4% | 1.8% | 1.8% | 2.2% |
| Mar 2026 | 58.4% | 31.9% | 4.3% | 1.6% | 1.9% | 1.9% |
| Apr 2026 | 53.9% | 36% | 4.8% | 1.8% | 1.8% | 1.8% |
| May 2026 | 54.7% | 36.5% | 4% | 1.5% | 1.8% | 1.5% |
| Jun 2026 | 57.9% | 31.7% | 4.3% | 1.9% | 2.3% | 1.9% |
| Jul 2026 | 53.2% | 35.5% | 4.8% | 1.7% | 2.6% | 2.1% |
| Aug 2026 | 53.7% | 35.8% | 4.8% | 2.2% | 1.8% | 1.8% |
| Sep 2026 | 54% | 36.1% | 4.9% | 2.2% | 1.5% | 1.5% |
How has the Garnier Nutrisse and Schwarzkopf comparison changed over the last 12 months?
3 findings
- Garnier Nutrisse was ahead of Schwarzkopf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garnier Nutrisse’s estimated Share of Search among hair color brands worldwide moved from 4.5% to 4.9%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Schwarzkopf’s estimated Share of Search among hair color brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for hair color brands worldwide in September 2026?
2 changes
Garnier Nutrisse’s estimated Share of Search among hair color brands worldwide has gained ground for 3 months in a row, from 4.3% to 4.9% in September 2026.
Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Other head-to-heads among hair color brands
How each brand is measured
Brandwave collects information about searches that people make online using Garnier Nutrisse’s and Schwarzkopf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garnier Nutrisse
1 branded search term
- garnier nutrisse
Schwarzkopf
1 branded search term
- schwarzkopf live
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