How popular isSamsara?
In September 2026, people searched for Samsara by name about 6,020 times worldwide, a 56.8% increase from the previous year. These searches made up 1.9% of all global fleet telematics provider searches, placing Samsara seventh out of seven providers. When we asked both ChatGPT and Google AI Overviews about fleet telematics providers, Samsara appeared in three of the five answers and was the most recommended of the seven.
Samsara is the seventh most searched of 7 competitors and the most recommended in AI answers.
GeotabShare of searches 58.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
WebfleetShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FleetioShare of searches 14.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
MotiveShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SamsaraShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Follow Samsara and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fleet telematics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsara was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsara is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Samsara1st
- Geotab2nd
- Motive3rd
Verizon Connect4th- Fleetio5th
- Webfleet–
Teletrac Navman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Geotab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Motive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Verizon Connect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsara3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleetio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Webfleet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Teletrac Navman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fleet telematics providers
5 answers
Asked ChatGPT
“Which fleet telematics provider should I use?”
Asked ChatGPT
“What are the best fleet telematics providers?”
Asked ChatGPT
“What's the best fleet telematics provider for vehicle tracking?”
Searched Google, AI Overview
“gps fleet tracking”
Searched Google, AI Overview
“truck telematics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which fleet telematics providers compete with Samsara?
Share of searches by month for Geotab, Webfleet, Fleetio, Motive, Teletrac Navman, Verizon Connect, Samsara. The figures are in the table below the chart.
View monthly share of searches table
| Month | Geotab | Webfleet | Fleetio | Motive | Teletrac Navman | Verizon Connect | Samsara |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 20.2% | 13.5% | 4.6% | 2.2% | 3.3% | 0.94% |
| Nov 2025 | 55.3% | 20.4% | 13.6% | 4.6% | 2.2% | 2.7% | 1.2% |
| Dec 2025 | 57.5% | 17.3% | 14.2% | 4% | 2.3% | 2.8% | 2% |
| Jan 2026 | 58% | 17.4% | 14.2% | 4% | 2.3% | 2.3% | 1.7% |
| Feb 2026 | 53.2% | 19.6% | 16% | 3.7% | 2.6% | 2.6% | 2.2% |
| Mar 2026 | 55.4% | 20.3% | 13.6% | 3.9% | 2.2% | 2.2% | 2.3% |
| Apr 2026 | 57.6% | 17.3% | 14.1% | 4% | 2.3% | 1.9% | 2.7% |
| May 2026 | 58.1% | 17.4% | 14.2% | 3.3% | 2.3% | 1.9% | 2.8% |
| Jun 2026 | 57.8% | 17.3% | 14.2% | 3.3% | 2.3% | 1.9% | 3.2% |
| Jul 2026 | 57.8% | 17.3% | 14.2% | 3.3% | 2.8% | 1.9% | 2.7% |
| Aug 2026 | 59.8% | 14.7% | 14.7% | 3.6% | 2.4% | 2.4% | 2.4% |
| Sep 2026 | 58.2% | 17.5% | 14.3% | 3.4% | 2.3% | 2.3% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.2% | 135K | 0% | -1.6 points | |
| 2, moved from 3rd to 2nd | 17.5% | 40.5K | +22.4% | +2.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.3% | 33.1K | 0% | -0.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 3.4% | 7.9K | -3.7% | -0.2 points | |
| 5, moved from 6th to 5th | 2.3% | 5.4K | +0.19% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 2.3% | 5.4K | 0% | -0.1 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 1.9% | 4.5K | -17% | -0.5 pointsmoved from 5th to 7th |
1.
Geotab58.2%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
Webfleet17.5%
Moved from 3rd to 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.8 points.
3.
Fleetio14.3%
Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Motive3.4%
Held 4th. 7.9K estimated branded searches, -3.7% vs prior month. Share -0.2 points.
2.3%
Moved from 6th to 5th. 5.4K estimated branded searches, +0.19% vs prior month. Share -0.1 points.
2.3%
Moved from 7th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Samsara1.9%
Moved from 5th to 7th. 4.5K estimated branded searches, -17% vs prior month. Share -0.5 points.
Compare popularity between Samsara and its closest rivals
Every comparison with Samsara
8 comparisons
How has branded search demand for Samsara changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Samsara worldwide rose from 3.8K to 6K.
- Across the 12 months ending September 2026, Samsara’s share of searches among fleet telematics providers worldwide increased from 0.94% to 1.9%.
- Across the 12 months ending September 2026, Samsara’s share of searches among fleet telematics providers worldwide peaked at 3.2% in June 2026 and was lowest at 0.94% in October 2025.
How did search popularity change for fleet telematics providers worldwide in September 2026?
6 changes
In September 2026, Webfleet overtook Fleetio to rank 2nd among fleet telematics providers worldwide, with 17.5% of the searches.
In September 2026, Geotab lost share of searches among fleet telematics providers worldwide, from 59.8% to 58.2%.
Samsara’s share of searches among fleet telematics providers worldwide has lost ground for 3 months in a row, from 3.2% to 1.9% in September 2026.
In September 2026, Teletrac Navman rose from 6th to 5th among fleet telematics providers worldwide.
In September 2026, Verizon Connect rose from 7th to 6th among fleet telematics providers worldwide.
Estimated monthly branded searches for Motive worldwide fell 29.5% over 12 measured months, from 11.2K to 7.9K in September 2026.
How are Samsara’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Samsara’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- samsara com
- samsara fleet management
- samsara fleet tracking
- samsara gps tracking
- samsara telematics
- telematics samsara
Do you work for Samsara? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Samsara compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fleet management software | 7th of 8 | 2.2% | Show ranking |
| Fleet telematics providers | 7th of 7 | 1.9% | Shown above |
Is Samsara your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.