Brandwave

Motive vs Samsara:Which is more popular by branded search?

In August 2026, Motive had more branded searches than Samsara among fleet management platforms worldwide. Motive was estimated to have 28.1K branded searches compared to Samsara’s 7.2K, and held an 11.5% Share of Search versus Samsara’s 2.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among fleet management platforms worldwide in August 2026Which is more popular in search, Motive or Samsara?
Motive11.5%28.1K searches
vs
Samsara2.9%7.2K searches

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Which is more popular in search, Motive or Samsara?

Compare tools for fleet tracking, vehicle operations and driver management. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Motive and Samsara among fleet management platforms worldwide, by month

Share of Search by month for Motive, Samsara. The figures are in the table below the chart.

View monthly share of search table
MonthGeotabVerizon ConnectAzugaMotiveSamsara
Oct 202551.8%22.6%13%11.2%1.4%
Nov 202552.9%19.7%13.2%12.3%1.8%
Dec 202551.5%19.2%15.6%11.3%2.4%
Jan 202652.5%18.5%16%10.7%2.3%
Feb 202650.8%19.1%15.5%11.8%2.9%
Mar 202653.9%19.6%11.1%12.5%3%
Apr 202656.5%17.5%9.6%13.1%3.4%
May 202656.7%16.8%11.7%11.4%3.5%
Jun 202655.8%17.7%11.5%11.2%3.8%
Jul 202656%17.1%11.5%12.1%3.3%
Aug 202656.1%15.3%14.1%11.5%2.9%
Sep 2026—————

How has the Motive and Samsara comparison changed over the last 12 months?

  • Motive was ahead of Samsara in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Motive’s estimated Share of Search among fleet management platforms worldwide moved from 11.2% to 11.5%, and its estimated monthly branded searches moved from 29.7K to 28.1K.
  • Across the 11 months ending August 2026, Samsara’s estimated Share of Search among fleet management platforms worldwide moved from 1.4% to 2.9%, and its estimated monthly branded searches moved from 3.8K to 7.2K.

How did search popularity change for fleet management platforms worldwide in August 2026?

  1. In August 2026, Azuga overtook Motive to rank 3rd among fleet management platforms worldwide, at 14.1%.

  2. In August 2026, Motive lost estimated Share of Search among fleet management platforms worldwide, from 12.1% to 11.5%.

  3. Estimated monthly branded searches for Samsara worldwide rose 87.5% over 11 measured months, from 3.8K to 7.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Motive’s and Samsara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Motive

9 branded search terms

  • gomotive com
  • keeptruckin
  • motive dashcam
  • motive eld
  • motive fleet
  • motive fleet management
  • motive fleet tracking
  • motive gps tracking
  • motive telematics

Samsara

6 branded search terms

  • samsara com
  • samsara fleet management
  • samsara fleet tracking
  • samsara gps tracking
  • samsara telematics
  • telematics samsara

How the Brand Demand Index is measured

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