Brandwave

Fleetio vs Geotab:Which is more popular by branded search?

In August 2026, Geotab had more branded searches than Fleetio among fleet management software worldwide. Geotab was estimated to have 138K branded searches compared to Fleetio’s 33.1K, and held a 56.5% Share of Search versus Fleetio’s 13.6%. These are worldwide searches for English-language branded terms.

Share of Search among fleet management software worldwide in August 2026Which is more popular in search, Fleetio or Geotab?
Fleetio13.6%33.1K searches
vs
Geotab56.5%138K searches

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Which is more popular in search, Fleetio or Geotab?

Compare the fleet management software households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fleetio and Geotab among fleet management software worldwide, by month

Share of Search by month for Geotab, Fleetio. The figures are in the table below the chart.

View monthly share of search table
MonthGeotabVerizon ConnectFleetioMotiveSamsaraTeletrac Navman
Oct 202552%22.8%12.5%11.2%1.5%<0.01%
Nov 202553.1%19.8%12.8%12.4%1.8%<0.01%
Dec 202553.2%19.8%12.9%11.7%2.4%<0.01%
Jan 202654.3%19.2%13.1%11.1%2.4%<0.01%
Feb 202651.1%19.2%15%11.8%2.9%<0.01%
Mar 202652.9%19.3%12.7%12.3%2.9%<0.01%
Apr 202654.3%16.8%13.1%12.6%3.2%<0.01%
May 202655.6%16.5%13.3%11.1%3.4%<0.01%
Jun 202654.7%17.4%13.1%11%3.7%<0.01%
Jul 202654.9%16.8%13.2%11.8%3.3%<0.01%
Aug 202656.5%15.4%13.6%11.5%3%0%
Sep 2026——————

How has the Fleetio and Geotab comparison changed over the last 12 months?

  • Geotab was ahead of Fleetio in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fleetio’s estimated Share of Search among fleet management software worldwide moved from 12.5% to 13.6%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 11 months ending August 2026, Geotab’s estimated Share of Search among fleet management software worldwide moved from 52% to 56.5%, and its estimated monthly branded searches held steady at 138K.

How did search popularity change for fleet management software worldwide in August 2026?

  1. In August 2026, Geotab gained estimated Share of Search among fleet management software worldwide, from 54.9% to 56.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Fleetio’s and Geotab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fleetio

1 branded search term

  • fleetio

Geotab

8 branded search terms

  • geotab
  • geotab app
  • geotab com
  • geotab fleet management
  • geotab fleet tracking
  • geotab gps tracking
  • geotab software
  • geotab telematics

How the Brand Demand Index is measured

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