Geotab vs Motive:Which is more popular by branded search?
In August 2026, Geotab had more branded searches than Motive among fleet management platforms worldwide. Geotab was estimated to have 138K branded searches compared to Motive’s 28.1K, and held a 56.1% Share of Search versus Motive’s 11.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Geotab vs Motive and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Geotab or Motive?
Compare tools for fleet tracking, vehicle operations and driver management. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Geotab, Motive. The figures are in the table below the chart.
View monthly share of search table
| Month | Geotab | Verizon Connect | Azuga | Motive | Samsara |
|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 22.6% | 13% | 11.2% | 1.4% |
| Nov 2025 | 52.9% | 19.7% | 13.2% | 12.3% | 1.8% |
| Dec 2025 | 51.5% | 19.2% | 15.6% | 11.3% | 2.4% |
| Jan 2026 | 52.5% | 18.5% | 16% | 10.7% | 2.3% |
| Feb 2026 | 50.8% | 19.1% | 15.5% | 11.8% | 2.9% |
| Mar 2026 | 53.9% | 19.6% | 11.1% | 12.5% | 3% |
| Apr 2026 | 56.5% | 17.5% | 9.6% | 13.1% | 3.4% |
| May 2026 | 56.7% | 16.8% | 11.7% | 11.4% | 3.5% |
| Jun 2026 | 55.8% | 17.7% | 11.5% | 11.2% | 3.8% |
| Jul 2026 | 56% | 17.1% | 11.5% | 12.1% | 3.3% |
| Aug 2026 | 56.1% | 15.3% | 14.1% | 11.5% | 2.9% |
| Sep 2026 | — | — | — | — | — |
How has the Geotab and Motive comparison changed over the last 12 months?
3 findings
- Geotab was ahead of Motive in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Geotab’s estimated Share of Search among fleet management platforms worldwide moved from 51.8% to 56.1%, and its estimated monthly branded searches held steady at 138K.
- Across the 11 months ending August 2026, Motive’s estimated Share of Search among fleet management platforms worldwide moved from 11.2% to 11.5%, and its estimated monthly branded searches moved from 29.7K to 28.1K.
How did search popularity change for fleet management platforms worldwide in August 2026?
2 changes
In August 2026, Azuga overtook Motive to rank 3rd among fleet management platforms worldwide, at 14.1%.
In August 2026, Motive lost estimated Share of Search among fleet management platforms worldwide, from 12.1% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Geotab’s and Motive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Geotab
8 branded search terms
- geotab
- geotab app
- geotab com
- geotab fleet management
- geotab fleet tracking
- geotab gps tracking
- geotab software
- geotab telematics
Motive
9 branded search terms
- gomotive com
- keeptruckin
- motive dashcam
- motive eld
- motive fleet
- motive fleet management
- motive fleet tracking
- motive gps tracking
- motive telematics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.