Brandwave

How popular isSamsara in search?

In August 2026, there were an estimated 7.2K branded searches for Samsara worldwide which is up 87.5% over the last 11 months. Samsara holds 3% estimated Share of Search among fleet management software worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Geotab56.5%
  2. Verizon Connect15.4%
  3. Fleetio13.6%
  4. Motive11.5%
  5. Samsara3%
  6. Teletrac Navman0%
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Which fleet management software compete with Samsara?

Samsara against fleet management software worldwide, by month

Share of Search by month for Geotab, Verizon Connect, Fleetio, Motive, Samsara. The figures are in the table below the chart.

View monthly share of search table
MonthGeotabVerizon ConnectFleetioMotiveSamsaraTeletrac Navman
Oct 202552%22.8%12.5%11.2%1.5%<0.01%
Nov 202553.1%19.8%12.8%12.4%1.8%<0.01%
Dec 202553.2%19.8%12.9%11.7%2.4%<0.01%
Jan 202654.3%19.2%13.1%11.1%2.4%<0.01%
Feb 202651.1%19.2%15%11.8%2.9%<0.01%
Mar 202652.9%19.3%12.7%12.3%2.9%<0.01%
Apr 202654.3%16.8%13.1%12.6%3.2%<0.01%
May 202655.6%16.5%13.3%11.1%3.4%<0.01%
Jun 202654.7%17.4%13.1%11%3.7%<0.01%
Jul 202654.9%16.8%13.2%11.8%3.3%<0.01%
Aug 202656.5%15.4%13.6%11.5%3%0%
Sep 2026——————
  1. 1.Geotab

    56.5%

    Held 1st. 138K estimated branded searches, -0.27% vs prior month. Share +1.6 points.

  2. Held 2nd. 37.6K estimated branded searches, -10.8% vs prior month. Share -1.4 points.

  3. 3.Fleetio

    13.6%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Motive

    11.5%

    Held 4th. 28.1K estimated branded searches, -5.5% vs prior month. Share -0.3 points.

  5. Held 5th. 7.2K estimated branded searches, -12.3% vs prior month. Share -0.3 points.

  6. Held 6th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

Compare search popularity between Samsara and its closest rivals

How has branded search demand for Samsara changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samsara worldwide rose from 3.8K to 7.2K.
  • Across the 11 months ending August 2026, Samsara’s estimated Share of Search among fleet management software worldwide increased from 1.5% to 3%.
  • Across the 11 months ending August 2026, Samsara’s estimated Share of Search among fleet management software worldwide peaked at 3.7% in June 2026 and was lowest at 1.5% in October 2025.

How did search popularity change for fleet management software worldwide in August 2026?

  1. In August 2026, Geotab gained estimated Share of Search among fleet management software worldwide, from 54.9% to 56.5%.

  2. In August 2026, Verizon Connect lost estimated Share of Search among fleet management software worldwide, from 16.8% to 15.4%.

  3. Estimated monthly branded searches for Samsara worldwide rose 87.5% over 11 measured months, from 3.8K to 7.2K in August 2026.

  4. Estimated monthly branded searches for Teletrac Navman worldwide fell 100% over 11 measured months, from 10 to 0 in August 2026.

Where does Samsara compete?

Samsara is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fleet management platforms5th of 52.9%Show ranking
Fleet management software5th of 63%Shown above
Telematics platforms4th of 53.4%Show ranking

How is Samsara measured?

Brandwave collects information about searches that people make online using Samsara’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • samsara com
  • samsara fleet management
  • samsara fleet tracking
  • samsara gps tracking
  • samsara telematics
  • telematics samsara

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How the Brand Demand Index is measured

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Is Samsara your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.