Brandwave

Azuga vs Geotab:Which is more popular by branded search?

In August 2026, Geotab had more branded searches than Azuga among fleet management platforms worldwide. Geotab was estimated to have 138K branded searches compared to Azuga’s 34.5K, and held a 56.1% Share of Search versus Azuga’s 14.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among fleet management platforms worldwide in August 2026Which is more popular in search, Azuga or Geotab?
Azuga14.1%34.5K searches
vs
Geotab56.1%138K searches

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Which is more popular in search, Azuga or Geotab?

Compare tools for fleet tracking, vehicle operations and driver management. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Azuga and Geotab among fleet management platforms worldwide, by month

Share of Search by month for Geotab, Azuga. The figures are in the table below the chart.

View monthly share of search table
MonthGeotabVerizon ConnectAzugaMotiveSamsara
Oct 202551.8%22.6%13%11.2%1.4%
Nov 202552.9%19.7%13.2%12.3%1.8%
Dec 202551.5%19.2%15.6%11.3%2.4%
Jan 202652.5%18.5%16%10.7%2.3%
Feb 202650.8%19.1%15.5%11.8%2.9%
Mar 202653.9%19.6%11.1%12.5%3%
Apr 202656.5%17.5%9.6%13.1%3.4%
May 202656.7%16.8%11.7%11.4%3.5%
Jun 202655.8%17.7%11.5%11.2%3.8%
Jul 202656%17.1%11.5%12.1%3.3%
Aug 202656.1%15.3%14.1%11.5%2.9%
Sep 2026—————

How has the Azuga and Geotab comparison changed over the last 12 months?

  • Geotab was ahead of Azuga in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Azuga’s estimated Share of Search among fleet management platforms worldwide moved from 13% to 14.1%, and its estimated monthly branded searches held steady at 34.5K.
  • Across the 11 months ending August 2026, Geotab’s estimated Share of Search among fleet management platforms worldwide moved from 51.8% to 56.1%, and its estimated monthly branded searches held steady at 138K.

How did search popularity change for fleet management platforms worldwide in August 2026?

  1. In August 2026, Azuga overtook Motive to rank 3rd among fleet management platforms worldwide, at 14.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Azuga’s and Geotab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Azuga

8 branded search terms

  • azuga
  • azuga app
  • azuga com
  • azuga fleet management
  • azuga fleet tracking
  • azuga gps tracking
  • azuga software
  • azuga telematics

Geotab

8 branded search terms

  • geotab
  • geotab app
  • geotab com
  • geotab fleet management
  • geotab fleet tracking
  • geotab gps tracking
  • geotab software
  • geotab telematics

How the Brand Demand Index is measured

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