Motive vs Samsara:Which is more popular?
In September 2026, Motive had more branded searches than Samsara among fleet telematics providers worldwide. Motive had about 7,900 branded searches, while Samsara had 4,480. Motive made up 3.4% of all fleet telematics provider searches we track, and Samsara accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about fleet telematics providers, Motive and Samsara each appeared in three of the five answers. Samsara was mentioned before Motive in every answer.
Who do people search for more?
Motive, about 76% more searches than Samsara
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Samsara, named ahead of Motive in every answer
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Top fleet telematics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Motive and Samsara were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsara was listed before Motive in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Samsara1st
Geotab2nd- Motive3rd
Verizon Connect4th
Fleetio5th
Webfleet–
Teletrac Navman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Geotab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Motive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Verizon Connect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsara3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleetio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Webfleet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Teletrac Navman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fleet telematics providers
5 answers
Asked ChatGPT
“Which fleet telematics provider should I use?”
Asked ChatGPT
“What are the best fleet telematics providers?”
Asked ChatGPT
“What's the best fleet telematics provider for vehicle tracking?”
Searched Google, AI Overview
“gps fleet tracking”
Searched Google, AI Overview
“truck telematics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Motive or Samsara more popular in search?
This chart shows how often people search Google for Motive and Samsara by name. Each line represents a brand's share of searches for all seven fleet telematics providers we track, month by month, from English-language searches worldwide.
Share of searches by month for Motive, Samsara. The figures are in the table below the chart.
View monthly share of searches table
| Month | Geotab | Webfleet | Fleetio | Motive | Teletrac Navman | Verizon Connect | Samsara |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 20.2% | 13.5% | 4.6% | 2.2% | 3.3% | 0.94% |
| Nov 2025 | 55.3% | 20.4% | 13.6% | 4.6% | 2.2% | 2.7% | 1.2% |
| Dec 2025 | 57.5% | 17.3% | 14.2% | 4% | 2.3% | 2.8% | 2% |
| Jan 2026 | 58% | 17.4% | 14.2% | 4% | 2.3% | 2.3% | 1.7% |
| Feb 2026 | 53.2% | 19.6% | 16% | 3.7% | 2.6% | 2.6% | 2.2% |
| Mar 2026 | 55.4% | 20.3% | 13.6% | 3.9% | 2.2% | 2.2% | 2.3% |
| Apr 2026 | 57.6% | 17.3% | 14.1% | 4% | 2.3% | 1.9% | 2.7% |
| May 2026 | 58.1% | 17.4% | 14.2% | 3.3% | 2.3% | 1.9% | 2.8% |
| Jun 2026 | 57.8% | 17.3% | 14.2% | 3.3% | 2.3% | 1.9% | 3.2% |
| Jul 2026 | 57.8% | 17.3% | 14.2% | 3.3% | 2.8% | 1.9% | 2.7% |
| Aug 2026 | 59.8% | 14.7% | 14.7% | 3.6% | 2.4% | 2.4% | 2.4% |
| Sep 2026 | 58.2% | 17.5% | 14.3% | 3.4% | 2.3% | 2.3% | 1.9% |
How has the Motive and Samsara comparison changed over the last 12 months?
3 findings
- Motive was ahead of Samsara in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Motive’s share of searches among fleet telematics providers worldwide moved from 4.6% to 3.4%, and its estimated monthly branded searches moved from 11.2K to 7.9K.
- Across the 12 months ending September 2026, Samsara’s share of searches among fleet telematics providers worldwide moved from 0.94% to 1.9%, and its estimated monthly branded searches moved from 2.3K to 4.5K.
How did search popularity change for fleet telematics providers worldwide in September 2026?
2 changes
Samsara’s share of searches among fleet telematics providers worldwide has lost ground for 3 months in a row, from 3.2% to 1.9% in September 2026.
Estimated monthly branded searches for Motive worldwide fell 29.5% over 12 measured months, from 11.2K to 7.9K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Motive’s and Samsara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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