Brandwave

How popular isMotive?

In September 2026, people searched for Motive by name about 25,900 times worldwide, a 12.9% decrease from the previous year. These searches made up 3.4% of all global fleet telematics provider searches, placing Motive fourth out of seven providers. When we asked both ChatGPT and Google AI Overviews about fleet telematics providers, Motive appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Motive is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. GeotabShare of searches 58.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. WebfleetShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FleetioShare of searches 14.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. MotiveShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Teletrac NavmanShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top fleet telematics providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Motive was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Motive is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsara1st
  2. Geotab2nd
  3. Motive3rd
  4. Verizon Connect4th
  5. Fleetio5th
  6. Webfleet–
  7. Teletrac Navman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Geotab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Motive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verizon Connect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsara3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fleetio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webfleet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teletrac Navman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fleet telematics providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which fleet telematics providers compete with Motive?

Motive against fleet telematics providers worldwide, by month

Share of searches by month for Geotab, Webfleet, Fleetio, Motive, Teletrac Navman, Verizon Connect. The figures are in the table below the chart.

View monthly share of searches table
MonthGeotabWebfleetFleetioMotiveTeletrac NavmanVerizon ConnectSamsara
Oct 202555.2%20.2%13.5%4.6%2.2%3.3%0.94%
Nov 202555.3%20.4%13.6%4.6%2.2%2.7%1.2%
Dec 202557.5%17.3%14.2%4%2.3%2.8%2%
Jan 202658%17.4%14.2%4%2.3%2.3%1.7%
Feb 202653.2%19.6%16%3.7%2.6%2.6%2.2%
Mar 202655.4%20.3%13.6%3.9%2.2%2.2%2.3%
Apr 202657.6%17.3%14.1%4%2.3%1.9%2.7%
May 202658.1%17.4%14.2%3.3%2.3%1.9%2.8%
Jun 202657.8%17.3%14.2%3.3%2.3%1.9%3.2%
Jul 202657.8%17.3%14.2%3.3%2.8%1.9%2.7%
Aug 202659.8%14.7%14.7%3.6%2.4%2.4%2.4%
Sep 202658.2%17.5%14.3%3.4%2.3%2.3%1.9%

  1. 1.Geotab

    58.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Webfleet

    17.5%

    Moved from 3rd to 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.8 points.

  3. 3.Fleetio

    14.3%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Motive

    3.4%

    Held 4th. 7.9K estimated branded searches, -3.7% vs prior month. Share -0.2 points.

  5. 5.Teletrac Navman

    2.3%

    Moved from 6th to 5th. 5.4K estimated branded searches, +0.19% vs prior month. Share -0.1 points.

  6. 6.Verizon Connect

    2.3%

    Moved from 7th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Samsara

    1.9%

    Moved from 5th to 7th. 4.5K estimated branded searches, -17% vs prior month. Share -0.5 points.

Compare popularity between Motive and its closest rivals

Every comparison with Motive

8 comparisons

How has branded search demand for Motive changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Motive worldwide fell from 29.7K to 25.9K.
  • Across the 12 months ending September 2026, Motive’s share of searches among fleet telematics providers worldwide decreased from 4.6% to 3.4%.
  • Across the 12 months ending September 2026, Motive’s share of searches among fleet telematics providers worldwide peaked at 4.6% in October 2025 and was lowest at 3.3% in June 2026.

How did search popularity change for fleet telematics providers worldwide in September 2026?

6 changes

  1. In September 2026, Webfleet overtook Fleetio to rank 2nd among fleet telematics providers worldwide, with 17.5% of the searches.

  2. In September 2026, Geotab lost share of searches among fleet telematics providers worldwide, from 59.8% to 58.2%.

  3. Samsara’s share of searches among fleet telematics providers worldwide has lost ground for 3 months in a row, from 3.2% to 1.9% in September 2026.

  4. In September 2026, Teletrac Navman rose from 6th to 5th among fleet telematics providers worldwide.

  5. In September 2026, Verizon Connect rose from 7th to 6th among fleet telematics providers worldwide.

  6. Estimated monthly branded searches for Motive worldwide fell 29.5% over 12 measured months, from 11.2K to 7.9K in September 2026.

How are Motive’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Motive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gomotive com
  • keeptruckin
  • motive dashcam
  • motive eld
  • motive fleet
  • motive fleet management
  • motive fleet tracking
  • motive gps tracking
  • motive telematics

Do you work for Motive? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Motive compete?

Motive is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fleet management software5th of 89.3%Show ranking
Fleet telematics providers4th of 73.4%Shown above
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