Azuga vs Motive:Which is more popular by branded search?
In August 2026, Azuga had more branded searches than Motive among fleet management platforms worldwide. Azuga was estimated to have 34.5K branded searches compared to Motive’s 28.1K, and held a 14.1% Share of Search versus Motive’s 11.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Azuga or Motive?
Compare tools for fleet tracking, vehicle operations and driver management. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Azuga, Motive. The figures are in the table below the chart.
View monthly share of search table
| Month | Geotab | Verizon Connect | Azuga | Motive | Samsara |
|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 22.6% | 13% | 11.2% | 1.4% |
| Nov 2025 | 52.9% | 19.7% | 13.2% | 12.3% | 1.8% |
| Dec 2025 | 51.5% | 19.2% | 15.6% | 11.3% | 2.4% |
| Jan 2026 | 52.5% | 18.5% | 16% | 10.7% | 2.3% |
| Feb 2026 | 50.8% | 19.1% | 15.5% | 11.8% | 2.9% |
| Mar 2026 | 53.9% | 19.6% | 11.1% | 12.5% | 3% |
| Apr 2026 | 56.5% | 17.5% | 9.6% | 13.1% | 3.4% |
| May 2026 | 56.7% | 16.8% | 11.7% | 11.4% | 3.5% |
| Jun 2026 | 55.8% | 17.7% | 11.5% | 11.2% | 3.8% |
| Jul 2026 | 56% | 17.1% | 11.5% | 12.1% | 3.3% |
| Aug 2026 | 56.1% | 15.3% | 14.1% | 11.5% | 2.9% |
| Sep 2026 | — | — | — | — | — |
How has the Azuga and Motive comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Motive took it in March 2026, Azuga took it in May 2026, Motive took it in July 2026, Azuga took it in August 2026.
- Across the 11 months ending August 2026, Azuga’s estimated Share of Search among fleet management platforms worldwide moved from 13% to 14.1%, and its estimated monthly branded searches held steady at 34.5K.
- Across the 11 months ending August 2026, Motive’s estimated Share of Search among fleet management platforms worldwide moved from 11.2% to 11.5%, and its estimated monthly branded searches moved from 29.7K to 28.1K.
How did search popularity change for fleet management platforms worldwide in August 2026?
2 changes
In August 2026, Azuga overtook Motive to rank 3rd among fleet management platforms worldwide, at 14.1%.
In August 2026, Motive lost estimated Share of Search among fleet management platforms worldwide, from 12.1% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Azuga’s and Motive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azuga
8 branded search terms
- azuga
- azuga app
- azuga com
- azuga fleet management
- azuga fleet tracking
- azuga gps tracking
- azuga software
- azuga telematics
Motive
9 branded search terms
- gomotive com
- keeptruckin
- motive dashcam
- motive eld
- motive fleet
- motive fleet management
- motive fleet tracking
- motive gps tracking
- motive telematics
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