Brandwave

How popular isGeotab in search?

In September 2026, there were an estimated 137K branded searches for Geotab worldwide which held steady over the last 12 months. Geotab holds 74.6% estimated Share of Search among fleet telematics providers worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Geotab74.6%
  2. Webfleet22.4%
  3. Teletrac Navman3%
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Which fleet telematics providers compete with Geotab?

Geotab against fleet telematics providers worldwide, by month

Share of Search by month for Geotab, Webfleet, Teletrac Navman. The figures are in the table below the chart.

View monthly share of search table
MonthGeotabWebfleetTeletrac Navman
Oct 202571.1%26.1%2.8%
Nov 202571%26.1%2.8%
Dec 202574.6%22.4%3%
Jan 202674.6%22.4%3%
Feb 202670.6%26%3.5%
Mar 202671.1%26.1%2.8%
Apr 202674.6%22.4%3%
May 202674.6%22.4%3%
Jun 202674.6%22.4%3%
Jul 202674.1%22.2%3.6%
Aug 202677.8%19.1%3.1%
Sep 202674.6%22.4%3%
  1. 1.Geotab

    74.6%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -3.2 points.

  2. 2.Webfleet

    22.4%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  3. Held 3rd. 5.4K estimated branded searches, +0.19% vs prior month. Share -0.1 points.

Compare search popularity between Geotab and its closest rivals

How has branded search demand for Geotab changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Geotab worldwide held steady at 137K.
  • Across the 12 months ending September 2026, Geotab’s estimated Share of Search among fleet telematics providers worldwide increased from 71.1% to 74.6%.
  • Across the 12 months ending September 2026, Geotab’s estimated Share of Search among fleet telematics providers worldwide peaked at 77.8% in August 2026 and was lowest at 70.6% in February 2026.

How did search popularity change for fleet telematics providers worldwide in September 2026?

  1. In September 2026, Webfleet gained estimated Share of Search among fleet telematics providers worldwide, from 19.1% to 22.4%.

  2. In September 2026, Geotab lost estimated Share of Search among fleet telematics providers worldwide, from 77.8% to 74.6%.

Where does Geotab compete?

Geotab is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fleet management platforms1st of 560.2%Show ranking
Fleet management software1st of 666.2%Show ranking
Fleet telematics providers1st of 374.6%Shown above
Telematics platforms1st of 588.1%Show ranking

How is Geotab measured?

Brandwave collects information about searches that people make online using Geotab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • geotab
  • geotab app
  • geotab fleet management
  • geotab fleet tracking
  • geotab gps tracking
  • geotab software
  • geotab telematics

Do you work for Geotab? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Geotab your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.