How popular isGeotab in search?
In September 2026, there were an estimated 137K branded searches for Geotab worldwide which held steady over the last 12 months. Geotab holds 74.6% estimated Share of Search among fleet telematics providers worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Geotab74.6%
Webfleet22.4%
Teletrac Navman3%
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Which fleet telematics providers compete with Geotab?
Share of Search by month for Geotab, Webfleet, Teletrac Navman. The figures are in the table below the chart.
View monthly share of search table
| Month | Geotab | Webfleet | Teletrac Navman |
|---|---|---|---|
| Oct 2025 | 71.1% | 26.1% | 2.8% |
| Nov 2025 | 71% | 26.1% | 2.8% |
| Dec 2025 | 74.6% | 22.4% | 3% |
| Jan 2026 | 74.6% | 22.4% | 3% |
| Feb 2026 | 70.6% | 26% | 3.5% |
| Mar 2026 | 71.1% | 26.1% | 2.8% |
| Apr 2026 | 74.6% | 22.4% | 3% |
| May 2026 | 74.6% | 22.4% | 3% |
| Jun 2026 | 74.6% | 22.4% | 3% |
| Jul 2026 | 74.1% | 22.2% | 3.6% |
| Aug 2026 | 77.8% | 19.1% | 3.1% |
| Sep 2026 | 74.6% | 22.4% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.6% | 135K | 0% | -3.2 points | |
| 2, held 2nd | 22.4% | 40.5K | +22.4% | +3.3 points | |
| 3, held 3rd | 3% | 5.4K | +0.19% | -0.1 points |
Compare search popularity between Geotab and its closest rivals
Every comparison with Geotab
7 comparisons
How has branded search demand for Geotab changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Geotab worldwide held steady at 137K.
- Across the 12 months ending September 2026, Geotab’s estimated Share of Search among fleet telematics providers worldwide increased from 71.1% to 74.6%.
- Across the 12 months ending September 2026, Geotab’s estimated Share of Search among fleet telematics providers worldwide peaked at 77.8% in August 2026 and was lowest at 70.6% in February 2026.
How did search popularity change for fleet telematics providers worldwide in September 2026?
2 changes

In September 2026, Webfleet gained estimated Share of Search among fleet telematics providers worldwide, from 19.1% to 22.4%.
In September 2026, Geotab lost estimated Share of Search among fleet telematics providers worldwide, from 77.8% to 74.6%.
Where does Geotab compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fleet management platforms | 1st of 5 | 60.2% | Show ranking |
| Fleet management software | 1st of 6 | 66.2% | Show ranking |
| Fleet telematics providers | 1st of 3 | 74.6% | Shown above |
| Telematics platforms | 1st of 5 | 88.1% | Show ranking |
How is Geotab measured?
Brandwave collects information about searches that people make online using Geotab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- geotab
- geotab app
- geotab fleet management
- geotab fleet tracking
- geotab gps tracking
- geotab software
- geotab telematics
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Is Geotab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.