Motive vs Webfleet:Which is more popular?
In September 2026, Webfleet had more branded searches than Motive among fleet telematics providers worldwide. Webfleet had about 40,500 branded searches, while Motive had 7,900. Webfleet made up 17.5% of all fleet telematics provider searches we track, and Motive accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about fleet telematics providers, Motive appeared in three of the five answers and Webfleet in none.
Who do people search for more?
Webfleet, about 5 searches for every 1 for Motive
Who does AI mention more?
Motive, mentioned in 3 of 5 answers, Webfleet in 0
Who does AI recommend more?
Motive, the only one of the two named
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Top fleet telematics providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Motive was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Webfleet did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Samsara1st
Geotab2nd- Motive3rd
Verizon Connect4th
Fleetio5th- Webfleet–
Teletrac Navman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Geotab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Motive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Verizon Connect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsara3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleetio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Webfleet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Teletrac Navman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fleet telematics providers
5 answers
Asked ChatGPT
“Which fleet telematics provider should I use?”
Asked ChatGPT
“What are the best fleet telematics providers?”
Asked ChatGPT
“What's the best fleet telematics provider for vehicle tracking?”
Searched Google, AI Overview
“gps fleet tracking”
Searched Google, AI Overview
“truck telematics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Motive or Webfleet more popular in search?
This chart shows how often people search Google for Motive and Webfleet by name. Each line represents a brand's share of searches for all seven fleet telematics providers we track, month by month, from English-language searches worldwide.
Share of searches by month for Webfleet, Motive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Geotab | Webfleet | Fleetio | Motive | Teletrac Navman | Verizon Connect | Samsara |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 20.2% | 13.5% | 4.6% | 2.2% | 3.3% | 0.94% |
| Nov 2025 | 55.3% | 20.4% | 13.6% | 4.6% | 2.2% | 2.7% | 1.2% |
| Dec 2025 | 57.5% | 17.3% | 14.2% | 4% | 2.3% | 2.8% | 2% |
| Jan 2026 | 58% | 17.4% | 14.2% | 4% | 2.3% | 2.3% | 1.7% |
| Feb 2026 | 53.2% | 19.6% | 16% | 3.7% | 2.6% | 2.6% | 2.2% |
| Mar 2026 | 55.4% | 20.3% | 13.6% | 3.9% | 2.2% | 2.2% | 2.3% |
| Apr 2026 | 57.6% | 17.3% | 14.1% | 4% | 2.3% | 1.9% | 2.7% |
| May 2026 | 58.1% | 17.4% | 14.2% | 3.3% | 2.3% | 1.9% | 2.8% |
| Jun 2026 | 57.8% | 17.3% | 14.2% | 3.3% | 2.3% | 1.9% | 3.2% |
| Jul 2026 | 57.8% | 17.3% | 14.2% | 3.3% | 2.8% | 1.9% | 2.7% |
| Aug 2026 | 59.8% | 14.7% | 14.7% | 3.6% | 2.4% | 2.4% | 2.4% |
| Sep 2026 | 58.2% | 17.5% | 14.3% | 3.4% | 2.3% | 2.3% | 1.9% |
How has the Motive and Webfleet comparison changed over the last 12 months?
3 findings
- Webfleet was ahead of Motive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Motive’s share of searches among fleet telematics providers worldwide moved from 4.6% to 3.4%, and its estimated monthly branded searches moved from 11.2K to 7.9K.
- Across the 12 months ending September 2026, Webfleet’s share of searches among fleet telematics providers worldwide moved from 20.2% to 17.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for fleet telematics providers worldwide in September 2026?
2 changes
In September 2026, Webfleet overtook Fleetio to rank 2nd among fleet telematics providers worldwide, with 17.5% of the searches.
Estimated monthly branded searches for Motive worldwide fell 29.5% over 12 measured months, from 11.2K to 7.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Motive’s and Webfleet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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