Brandwave

Motive vs One Step GPS:Which is more popular?

In September 2026, Motive had more branded searches than One Step GPS among fleet management software worldwide. Motive had about 25,900 branded searches, while One Step GPS had 6,600. Motive made up 9.3% of all fleet management software searches we track, and One Step GPS accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about fleet management software, Motive appeared in four of the five answers and One Step GPS in two. Motive was mentioned before One Step GPS in three out of five answers.

Among fleet management software worldwide in September 2026

Who do people search for more?

Motive, about 4 searches for every 1 for One Step GPS

Motive 25.9K searchesOne Step GPS 6.6K searches

Who does AI mention more?

Motive, mentioned in 4 of 5 answers, One Step GPS in 2

Motive in 4 of 5One Step GPS in 2 of 5

Who does AI recommend more?

Motive, named ahead of One Step GPS in 3 of 5 answers

Motive first in 3One Step GPS first in 2

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Top fleet management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Motive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. One Step GPS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Motive was listed before One Step GPS in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsara1st
  2. Geotab2nd
  3. Fleetio3rd
  4. Motive4th
  5. One Step GPS5th
  6. Verizon Connect6th
  7. Azuga7th
  8. Teletrac Navman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Geotab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Verizon Connect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fleetio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azuga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • One Step GPS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teletrac Navman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fleet management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Motive or One Step GPS more popular in search?

This chart shows how often people search Google for Motive and One Step GPS by name. Each line represents a brand's share of searches for all eight fleet management software we track, month by month, from English-language searches worldwide.

Motive and One Step GPS among fleet management software worldwide, by month

Share of searches by month for Motive, One Step GPS. The figures are in the table below the chart.

View monthly share of searches table
MonthGeotabVerizon ConnectFleetioAzugaMotiveOne Step GPSSamsaraTeletrac Navman
Oct 202544.3%19.4%10.6%11.1%9.6%2.1%1.2%1.7%
Nov 202545%16.8%10.9%11.3%10.5%2.2%1.6%1.8%
Dec 202543.8%16.3%10.6%13.3%9.7%2.6%2%1.7%
Jan 202644.8%15.8%10.8%13.6%9.1%2.2%1.9%1.8%
Feb 202642.4%15.9%12.5%12.9%9.8%2%2.4%2%
Mar 202645.6%16.6%10.9%9.4%10.6%2.7%2.5%1.8%
Apr 202647.7%14.8%11.5%8.1%11%2.3%2.8%1.9%
May 202647.8%14.2%11.5%9.9%9.6%2.3%2.9%1.9%
Jun 202647.2%15%11.3%9.7%9.4%2.3%3.2%1.9%
Jul 202646.9%14.3%11.3%9.6%10.1%2.8%2.8%2.2%
Aug 202647.4%13%11.4%11.9%9.7%2.3%2.5%1.9%
Sep 202649.3%12.9%11.9%10.1%9.3%2.4%2.2%1.9%

How has the Motive and One Step GPS comparison changed over the last 12 months?

3 findings

How did search popularity change for fleet management software worldwide in September 2026?

2 changes
  1. In September 2026, One Step GPS rose from 7th to 6th among fleet management software worldwide.

  2. Estimated monthly branded searches for Motive worldwide fell 12.9% over 12 measured months, from 29.7K to 25.9K in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Motive’s and One Step GPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Motive

9 branded search terms

  • gomotive com
  • keeptruckin
  • motive dashcam
  • motive eld
  • motive fleet
  • motive fleet management
  • motive fleet tracking
  • motive gps tracking
  • motive telematics

One Step GPS

1 branded search term

  • one step gps

How the Brand Demand Index is measured

Other head-to-heads among fleet management software

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