Brandwave

Geotab vs Motive:Which is searched more?

In August 2026, Geotab had more branded searches than Motive among fleet management software worldwide. Geotab was estimated to have 138K branded searches compared to Motive’s 28.1K, and held a 55.2% Share of Search versus Motive’s 11.3%. These are worldwide searches for English-language branded terms.

Share of Search among fleet management software worldwide in August 2026Which is more popular in search, Geotab or Motive?
Geotab55.2%138K searches
vs
Motive11.3%28.1K searches

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Which is more popular in search, Geotab or Motive?

Compare the fleet management software households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Geotab and Motive among fleet management software worldwide, by month

Share of Search by month for Geotab, Motive. The figures are in the table below the chart.

View monthly share of search table
MonthGeotabMotive
Oct 202551%11%
Nov 202552%12.1%
Dec 202552.1%11.5%
Jan 202653.2%10.8%
Feb 202649.9%11.5%
Mar 202651.8%12%
Apr 202653.2%12.3%
May 202654.4%10.9%
Jun 202653.6%10.7%
Jul 202653.5%11.5%
Aug 202655.2%11.3%
Sep 2026——

How has the Geotab and Motive comparison changed over the last 12 months?

  • Geotab was ahead of Motive in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Geotab’s estimated Share of Search among fleet management software worldwide moved from 51% to 55.2%, and its estimated monthly branded searches held steady at 138K.
  • Across the 11 months ending August 2026, Motive’s estimated Share of Search among fleet management software worldwide moved from 11% to 11.3%, and its estimated monthly branded searches moved from 29.7K to 28.1K.

How did search popularity change for fleet management software worldwide in August 2026?

  1. In August 2026, Geotab gained estimated Share of Search among fleet management software worldwide, from 53.5% to 55.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Geotab’s and Motive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Geotab

8 branded search terms

  • geotab
  • geotab app
  • geotab com
  • geotab fleet management
  • geotab fleet tracking
  • geotab gps tracking
  • geotab software
  • geotab telematics

Motive

9 branded search terms

  • gomotive com
  • keeptruckin
  • motive dashcam
  • motive eld
  • motive fleet
  • motive fleet management
  • motive fleet tracking
  • motive gps tracking
  • motive telematics

How the Brand Demand Index is measured

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