Brandwave

Motive vs Teletrac Navman:Which is more popular?

In September 2026, Motive had more branded searches than Teletrac Navman among fleet telematics providers worldwide. Motive had about 7,900 branded searches, while Teletrac Navman had 5,410. Motive made up 3.4% of all fleet telematics provider searches we track, and Teletrac Navman accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about fleet telematics providers, Motive appeared in three of the five answers and Teletrac Navman in none.

Among fleet telematics providers worldwide in September 2026

Who do people search for more?

Motive, about 46% more searches than Teletrac Navman

Motive 7.9K searchesTeletrac Navman 5.4K searches

Who does AI mention more?

Motive, mentioned in 3 of 5 answers, Teletrac Navman in 0

Motive in 3 of 5Teletrac Navman in 0 of 5

Who does AI recommend more?

Motive, the only one of the two named

Motive first in 3Teletrac Navman never named

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Top fleet telematics providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Motive was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Teletrac Navman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsara1st
  2. Geotab2nd
  3. Motive3rd
  4. Verizon Connect4th
  5. Fleetio5th
  6. Webfleet–
  7. Teletrac Navman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Geotab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Motive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verizon Connect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsara3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fleetio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webfleet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teletrac Navman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fleet telematics providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Motive or Teletrac Navman more popular in search?

This chart shows how often people search Google for Motive and Teletrac Navman by name. Each line represents a brand's share of searches for all seven fleet telematics providers we track, month by month, from English-language searches worldwide.

Motive and Teletrac Navman among fleet telematics providers worldwide, by month

Share of searches by month for Motive, Teletrac Navman. The figures are in the table below the chart.

View monthly share of searches table
MonthGeotabWebfleetFleetioMotiveTeletrac NavmanVerizon ConnectSamsara
Oct 202555.2%20.2%13.5%4.6%2.2%3.3%0.94%
Nov 202555.3%20.4%13.6%4.6%2.2%2.7%1.2%
Dec 202557.5%17.3%14.2%4%2.3%2.8%2%
Jan 202658%17.4%14.2%4%2.3%2.3%1.7%
Feb 202653.2%19.6%16%3.7%2.6%2.6%2.2%
Mar 202655.4%20.3%13.6%3.9%2.2%2.2%2.3%
Apr 202657.6%17.3%14.1%4%2.3%1.9%2.7%
May 202658.1%17.4%14.2%3.3%2.3%1.9%2.8%
Jun 202657.8%17.3%14.2%3.3%2.3%1.9%3.2%
Jul 202657.8%17.3%14.2%3.3%2.8%1.9%2.7%
Aug 202659.8%14.7%14.7%3.6%2.4%2.4%2.4%
Sep 202658.2%17.5%14.3%3.4%2.3%2.3%1.9%

How has the Motive and Teletrac Navman comparison changed over the last 12 months?

3 findings

How did search popularity change for fleet telematics providers worldwide in September 2026?

2 changes
  1. In September 2026, Teletrac Navman rose from 6th to 5th among fleet telematics providers worldwide.

  2. Estimated monthly branded searches for Motive worldwide fell 29.5% over 12 measured months, from 11.2K to 7.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Motive’s and Teletrac Navman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Motive

2 branded search terms

  • gomotive com
  • keeptruckin

Teletrac Navman

2 branded search terms

  • navman fleet
  • teletrac navman

How the Brand Demand Index is measured

Other head-to-heads among fleet telematics providers

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