Azuga vs Samsara:Which is more popular by branded search?
In August 2026, Azuga had more branded searches than Samsara among fleet management platforms worldwide. Azuga was estimated to have 34.5K branded searches compared to Samsara’s 7.2K, and held a 14.1% Share of Search versus Samsara’s 2.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Azuga or Samsara?
Compare tools for fleet tracking, vehicle operations and driver management. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Azuga, Samsara. The figures are in the table below the chart.
View monthly share of search table
| Month | Geotab | Verizon Connect | Azuga | Motive | Samsara |
|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 22.6% | 13% | 11.2% | 1.4% |
| Nov 2025 | 52.9% | 19.7% | 13.2% | 12.3% | 1.8% |
| Dec 2025 | 51.5% | 19.2% | 15.6% | 11.3% | 2.4% |
| Jan 2026 | 52.5% | 18.5% | 16% | 10.7% | 2.3% |
| Feb 2026 | 50.8% | 19.1% | 15.5% | 11.8% | 2.9% |
| Mar 2026 | 53.9% | 19.6% | 11.1% | 12.5% | 3% |
| Apr 2026 | 56.5% | 17.5% | 9.6% | 13.1% | 3.4% |
| May 2026 | 56.7% | 16.8% | 11.7% | 11.4% | 3.5% |
| Jun 2026 | 55.8% | 17.7% | 11.5% | 11.2% | 3.8% |
| Jul 2026 | 56% | 17.1% | 11.5% | 12.1% | 3.3% |
| Aug 2026 | 56.1% | 15.3% | 14.1% | 11.5% | 2.9% |
| Sep 2026 | — | — | — | — | — |
How has the Azuga and Samsara comparison changed over the last 12 months?
3 findings
- Azuga was ahead of Samsara in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Azuga’s estimated Share of Search among fleet management platforms worldwide moved from 13% to 14.1%, and its estimated monthly branded searches held steady at 34.5K.
- Across the 11 months ending August 2026, Samsara’s estimated Share of Search among fleet management platforms worldwide moved from 1.4% to 2.9%, and its estimated monthly branded searches moved from 3.8K to 7.2K.
How did search popularity change for fleet management platforms worldwide in August 2026?
2 changes
In August 2026, Azuga overtook Motive to rank 3rd among fleet management platforms worldwide, at 14.1%.
Estimated monthly branded searches for Samsara worldwide rose 87.5% over 11 measured months, from 3.8K to 7.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Azuga’s and Samsara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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