Brandwave

Fleetio vs Samsara:Which is searched more?

In September 2026, Fleetio had more branded searches than Samsara among fleet telematics providers worldwide. Fleetio had about 33,100 branded searches, while Samsara had 4,480. Fleetio made up 14.3% of all fleet telematics provider searches we track, and Samsara accounted for 1.9%. These are worldwide searches for English-language branded terms.

Share of searches among fleet telematics providers worldwide in September 2026Is Fleetio or Samsara more popular in search?
Fleetio14.3%33.1K searches
vs
Samsara1.9%4.5K searches

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Is Fleetio or Samsara more popular in search?

Compare the fleet telematics providers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fleetio and Samsara among fleet telematics providers worldwide, by month

Share of searches by month for Fleetio, Samsara. The figures are in the table below the chart.

View monthly share of searches table
MonthGeotabWebfleetFleetioMotiveTeletrac NavmanVerizon ConnectSamsara
Oct 202555.2%20.2%13.5%4.6%2.2%3.3%0.94%
Nov 202555.3%20.4%13.6%4.6%2.2%2.7%1.2%
Dec 202557.5%17.3%14.2%4%2.3%2.8%2%
Jan 202658%17.4%14.2%4%2.3%2.3%1.7%
Feb 202653.2%19.6%16%3.7%2.6%2.6%2.2%
Mar 202655.4%20.3%13.6%3.9%2.2%2.2%2.3%
Apr 202657.6%17.3%14.1%4%2.3%1.9%2.7%
May 202658.1%17.4%14.2%3.3%2.3%1.9%2.8%
Jun 202657.8%17.3%14.2%3.3%2.3%1.9%3.2%
Jul 202657.8%17.3%14.2%3.3%2.8%1.9%2.7%
Aug 202659.8%14.7%14.7%3.6%2.4%2.4%2.4%
Sep 202658.2%17.5%14.3%3.4%2.3%2.3%1.9%

How has the Fleetio and Samsara comparison changed over the last 12 months?

3 findings
  • Fleetio was ahead of Samsara in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fleetio’s share of searches among fleet telematics providers worldwide moved from 13.5% to 14.3%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Samsara’s share of searches among fleet telematics providers worldwide moved from 0.94% to 1.9%, and its estimated monthly branded searches moved from 2.3K to 4.5K.

How did search popularity change for fleet telematics providers worldwide in September 2026?

2 changes
  1. In September 2026, Webfleet overtook Fleetio to rank 2nd among fleet telematics providers worldwide, with 17.5% of the searches.

  2. Samsara’s share of searches among fleet telematics providers worldwide has lost ground for 3 months in a row, from 3.2% to 1.9% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fleetio’s and Samsara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fleetio

1 branded search term

  • fleetio

Samsara

2 branded search terms

  • samsara com
  • samsara fleet management

How the Brand Demand Index is measured

Other head-to-heads among fleet telematics providers

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