How popular isRaid in search?
In September 2026, there were an estimated 4.4K branded searches for Raid worldwide which is up 131.6% over the last 12 months. Raid holds 94.8% estimated Share of Search among ant Bait brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ant Bait brands compete with Raid?
Share of Search by month for Raid, Combat. The figures are in the table below the chart.
View monthly share of search table
| Month | Raid | Combat | Ortho |
|---|---|---|---|
| Oct 2025 | 91.8% | 6.8% | 1.4% |
| Nov 2025 | 88.4% | 9.5% | 2% |
| Dec 2025 | 93.6% | 5.3% | 1.2% |
| Jan 2026 | 89.9% | 7.9% | 2.2% |
| Feb 2026 | 89.9% | 7.9% | 2.2% |
| Mar 2026 | 95.7% | 3% | 1.2% |
| Apr 2026 | 98.1% | 1.3% | 0.61% |
| May 2026 | 96.1% | 3% | 0.89% |
| Jun 2026 | 96.6% | 2.5% | 0.89% |
| Jul 2026 | 97.1% | 2.5% | 0.44% |
| Aug 2026 | 96.4% | 3.1% | 0.58% |
| Sep 2026 | 94.8% | 4.5% | 0.65% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.8% | 4.4K | -33.3% | -1.5 points | |
| 2, held 2nd | 4.5% | 210 | 0% | +1.5 points | |
| 3, held 3rd | 0.65% | 30 | -25% | +0.1 points |
Compare search popularity between Raid and its closest rivals
How has branded search demand for Raid changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Raid worldwide rose from 1.9K to 4.4K.
- Across the 12 months ending September 2026, Raid’s estimated Share of Search among ant Bait brands worldwide increased from 91.8% to 94.8%.
- Across the 12 months ending September 2026, Raid’s estimated Share of Search among ant Bait brands worldwide peaked at 98.1% in April 2026 and was lowest at 88.4% in November 2025.
How did search popularity change for ant Bait brands worldwide in September 2026?
2 changes
In September 2026, Combat gained estimated Share of Search among ant Bait brands worldwide, from 3.1% to 4.5%.
In September 2026, Raid lost estimated Share of Search among ant Bait brands worldwide, from 96.4% to 94.8%.
Where does Raid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pest control brands | 4th of 6 | 2.1% | Show ranking |
| Insect spray brands | 3rd of 3 | 3.2% | Show ranking |
| Bug Spray brands | 2nd of 4 | 5.5% | Show ranking |
| Ant Bait brands | 1st of 3 | 94.8% | Shown above |
How is Raid measured?
Brandwave collects information about searches that people make online using Raid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- raid ant
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Is Raid your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.