Insect spray brands:Which are searched most?
In September 2026, Baygon was the most searched among insect spray brands worldwide, with an estimated 110K branded searches and 80.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the insect spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baygon, Ripcord, Raid. The figures are in the table below the chart.
View monthly share of search table
| Month | Baygon | Ripcord | Raid |
|---|---|---|---|
| Oct 2025 | 79.1% | 19.5% | 1.4% |
| Nov 2025 | 79.5% | 19.6% | 0.94% |
| Dec 2025 | 79.3% | 19.5% | 1.2% |
| Jan 2026 | 79.3% | 19.5% | 1.2% |
| Feb 2026 | 82.2% | 16.6% | 1.2% |
| Mar 2026 | 77.2% | 19% | 3.8% |
| Apr 2026 | 78.4% | 15.8% | 5.8% |
| May 2026 | 79.9% | 16.1% | 3.9% |
| Jun 2026 | 79.9% | 16.1% | 3.9% |
| Jul 2026 | 81.7% | 13.4% | 4.9% |
| Aug 2026 | 84.5% | 11.3% | 4.1% |
| Sep 2026 | 80.5% | 16.3% | 3.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.5% | 110K | -18.5% | -4 points | |
| 2, held 2nd | 16.3% | 22.2K | +22.7% | +4.9 points | |
| 3, held 3rd | 3.2% | 4.4K | -33.3% | -0.9 points |
Compare search popularity between leading brands
Which brand is most popular in search among insect spray brands worldwide?
3 brands
In September 2026, Baygon was the most searched among insect spray brands worldwide, with an estimated 110K branded searches and 80.5% estimated Share of Search within this set. Ripcord is in 2nd place, 64.3 percentage points behind at 16.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Baygon | 79.1% → 80.5% | 84.5%Aug 2026 | 77.2%Mar 2026 | 1st |
 Ripcord | 19.5% → 16.3% | 19.6%Nov 2025 | 11.3%Aug 2026 | 2nd |
 Raid | 1.4% → 3.2% | 5.8%Apr 2026 | 0.94%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Baygon’s estimated Share of Search among insect spray brands worldwide increased from 79.1% to 80.5%.
- Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among insect spray brands worldwide decreased from 19.5% to 16.3%.
- Across the 12 months ending September 2026, Raid’s estimated Share of Search among insect spray brands worldwide increased from 1.4% to 3.2%.
- Across the 12 months ending September 2026, Baygon’s estimated Share of Search among insect spray brands worldwide peaked at 84.5% in August 2026 and was lowest at 77.2% in March 2026.
- Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among insect spray brands worldwide peaked at 19.6% in November 2025 and was lowest at 11.3% in August 2026.
- Across the 12 months ending September 2026, Raid’s estimated Share of Search among insect spray brands worldwide peaked at 5.8% in April 2026 and was lowest at 0.94% in November 2025.
How did search popularity change for insect spray brands worldwide in September 2026?
3 changes
In September 2026, Ripcord gained estimated Share of Search among insect spray brands worldwide, from 11.3% to 16.3%.
In September 2026, Baygon lost estimated Share of Search among insect spray brands worldwide, from 84.5% to 80.5%.
In September 2026, Raid lost estimated Share of Search among insect spray brands worldwide, from 4.1% to 3.2%.
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