How popular isRaid in search?
In September 2026, there were an estimated 4.4K branded searches for Raid worldwide which is up 131.6% over the last 12 months. Raid holds 3.2% estimated Share of Search among insect spray brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which insect spray brands compete with Raid?
Share of Search by month for Baygon, Ripcord, Raid. The figures are in the table below the chart.
View monthly share of search table
| Month | Baygon | Ripcord | Raid |
|---|---|---|---|
| Oct 2025 | 79.1% | 19.5% | 1.4% |
| Nov 2025 | 79.5% | 19.6% | 0.94% |
| Dec 2025 | 79.3% | 19.5% | 1.2% |
| Jan 2026 | 79.3% | 19.5% | 1.2% |
| Feb 2026 | 82.2% | 16.6% | 1.2% |
| Mar 2026 | 77.2% | 19% | 3.8% |
| Apr 2026 | 78.4% | 15.8% | 5.8% |
| May 2026 | 79.9% | 16.1% | 3.9% |
| Jun 2026 | 79.9% | 16.1% | 3.9% |
| Jul 2026 | 81.7% | 13.4% | 4.9% |
| Aug 2026 | 84.5% | 11.3% | 4.1% |
| Sep 2026 | 80.5% | 16.3% | 3.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.5% | 110K | -18.5% | -4 points | |
| 2, held 2nd | 16.3% | 22.2K | +22.7% | +4.9 points | |
| 3, held 3rd | 3.2% | 4.4K | -33.3% | -0.9 points |
Compare search popularity between Raid and its closest rivals
Every comparison with Raid
8 comparisons
How has branded search demand for Raid changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Raid worldwide rose from 1.9K to 4.4K.
- Across the 12 months ending September 2026, Raid’s estimated Share of Search among insect spray brands worldwide increased from 1.4% to 3.2%.
- Across the 12 months ending September 2026, Raid’s estimated Share of Search among insect spray brands worldwide peaked at 5.8% in April 2026 and was lowest at 0.94% in November 2025.
How did search popularity change for insect spray brands worldwide in September 2026?
3 changes
In September 2026, Ripcord gained estimated Share of Search among insect spray brands worldwide, from 11.3% to 16.3%.
In September 2026, Baygon lost estimated Share of Search among insect spray brands worldwide, from 84.5% to 80.5%.
In September 2026, Raid lost estimated Share of Search among insect spray brands worldwide, from 4.1% to 3.2%.
Where does Raid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pest control brands | 4th of 6 | 2.1% | Show ranking |
| Insect spray brands | 3rd of 3 | 3.2% | Shown above |
| Bug spray brands | 2nd of 4 | 24.4% | Show ranking |
| Ant bait brands | 1st of 3 | 94.8% | Show ranking |
How is Raid measured?
Brandwave collects information about searches that people make online using Raid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- raid ant
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Is Raid your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.