Brandwave

How popular isRipcord in search?

In September 2026, there were an estimated 22.2K branded searches for Ripcord worldwide which is down 18.1% over the last 12 months. Ripcord holds 16.6% estimated Share of Search among insect spray brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Baygon82.4%
  2. Ripcord16.6%
  3. Raid0.97%
Ripcord website (opens in a new tab)

Follow Ripcord and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which insect spray brands compete with Ripcord?

Ripcord against insect spray brands worldwide, by month

Share of Search by month for Baygon, Ripcord. The figures are in the table below the chart.

View monthly share of search table
MonthBaygonRipcordRaid
Oct 202579.3%19.5%1.2%
Nov 202579.7%19.6%0.72%
Dec 202579.7%19.6%0.72%
Jan 202679.5%19.6%0.94%
Feb 202682.2%16.6%1.2%
Mar 202679.5%19.6%0.94%
Apr 202682.2%16.6%1.2%
May 202682.6%16.7%0.75%
Jun 202682.4%16.6%0.97%
Jul 202684.8%14%1.2%
Aug 202687.4%11.7%0.84%
Sep 202682.4%16.6%0.97%

  1. 1.Baygon

    82.4%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -5 points.

  2. 2.Ripcord

    16.6%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +4.9 points.

  3. 3.Raid

    0.97%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Ripcord and its closest rivals

Every comparison with Ripcord

How has branded search demand for Ripcord changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ripcord worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among insect spray brands worldwide decreased from 19.5% to 16.6%.
  • Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among insect spray brands worldwide peaked at 19.6% in November 2025 and was lowest at 11.7% in August 2026.

How did search popularity change for insect spray brands worldwide in September 2026?

  1. In September 2026, Ripcord gained estimated Share of Search among insect spray brands worldwide, from 11.7% to 16.6%.

  2. In September 2026, Baygon lost estimated Share of Search among insect spray brands worldwide, from 87.4% to 82.4%.

  3. Estimated monthly branded searches for Raid worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Ripcord compete?

Ripcord is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insect spray brands2nd of 316.6%Shown above
Drop away rest brands3rd of 321.2%Show ranking

How is Ripcord measured?

Brandwave collects information about searches that people make online using Ripcord’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ripcord

Do you work for Ripcord? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Ripcord your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free