Hoyt vs Ripcord:Which is searched more?
In September 2026, Hoyt had more branded searches than Ripcord among drop away rest brands worldwide. Hoyt was estimated to have 33.1K branded searches compared to Ripcord’s 22.2K, and held a 31.6% Share of Search versus Ripcord’s 21.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hoyt or Ripcord?
Compare the drop away rest brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hoyt, Ripcord. The figures are in the table below the chart.
View monthly share of search table
| Month | Mathews | Hoyt | Ripcord |
|---|---|---|---|
| Oct 2025 | 49.1% | 32.9% | 18% |
| Nov 2025 | 50.8% | 34% | 15.2% |
| Dec 2025 | 45.1% | 30.2% | 24.7% |
| Jan 2026 | 37.9% | 31% | 31% |
| Feb 2026 | 33.3% | 33.3% | 33.3% |
| Mar 2026 | 32.9% | 26.9% | 40.2% |
| Apr 2026 | 32.8% | 26.9% | 40.3% |
| May 2026 | 32.8% | 26.9% | 40.3% |
| Jun 2026 | 35.5% | 29% | 35.5% |
| Jul 2026 | 40.2% | 32.9% | 26.9% |
| Aug 2026 | 49.2% | 32.9% | 18% |
| Sep 2026 | 47.2% | 31.6% | 21.2% |
How has the Hoyt and Ripcord comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Ripcord took it in March 2026, Hoyt took it in July 2026.
- Across the 12 months ending September 2026, Hoyt’s estimated Share of Search among drop away rest brands worldwide moved from 32.9% to 31.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among drop away rest brands worldwide moved from 18% to 21.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for drop away rest brands worldwide in September 2026?
2 changes
In September 2026, Ripcord gained estimated Share of Search among drop away rest brands worldwide, from 18% to 21.2%.
In September 2026, Hoyt lost estimated Share of Search among drop away rest brands worldwide, from 32.9% to 31.6%.
Other head-to-heads among drop away rest brands
How each brand is measured
Brandwave collects information about searches that people make online using Hoyt’s and Ripcord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.