Hoyt vs Mathews:Which is searched more?
In September 2026, Mathews had more branded searches than Hoyt among drop away rest brands worldwide. Mathews was estimated to have 49.5K branded searches compared to Hoyt’s 33.1K, and held a 47.2% Share of Search versus Hoyt’s 31.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hoyt or Mathews?
Compare the drop away rest brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mathews, Hoyt. The figures are in the table below the chart.
View monthly share of search table
| Month | Mathews | Hoyt | Ripcord |
|---|---|---|---|
| Oct 2025 | 49.1% | 32.9% | 18% |
| Nov 2025 | 50.8% | 34% | 15.2% |
| Dec 2025 | 45.1% | 30.2% | 24.7% |
| Jan 2026 | 37.9% | 31% | 31% |
| Feb 2026 | 33.3% | 33.3% | 33.3% |
| Mar 2026 | 32.9% | 26.9% | 40.2% |
| Apr 2026 | 32.8% | 26.9% | 40.3% |
| May 2026 | 32.8% | 26.9% | 40.3% |
| Jun 2026 | 35.5% | 29% | 35.5% |
| Jul 2026 | 40.2% | 32.9% | 26.9% |
| Aug 2026 | 49.2% | 32.9% | 18% |
| Sep 2026 | 47.2% | 31.6% | 21.2% |
How has the Hoyt and Mathews comparison changed over the last 12 months?
3 findings
- Mathews was ahead of Hoyt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hoyt’s estimated Share of Search among drop away rest brands worldwide moved from 32.9% to 31.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Mathews’ estimated Share of Search among drop away rest brands worldwide moved from 49.1% to 47.2%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for drop away rest brands worldwide in September 2026?
2 changes
In September 2026, Mathews lost estimated Share of Search among drop away rest brands worldwide, from 49.2% to 47.2%.
In September 2026, Hoyt lost estimated Share of Search among drop away rest brands worldwide, from 32.9% to 31.6%.
Other head-to-heads among drop away rest brands
How each brand is measured
Brandwave collects information about searches that people make online using Hoyt’s and Mathews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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