How popular isMathews in search?
In September 2026, there were an estimated 49.5K branded searches for Mathews worldwide which is down 33.1% over the last 12 months. Mathews holds 47.2% estimated Share of Search among drop away rest brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which drop away rest brands compete with Mathews?
Share of Search by month for Mathews, Hoyt, Ripcord. The figures are in the table below the chart.
View monthly share of search table
| Month | Mathews | Hoyt | Ripcord |
|---|---|---|---|
| Oct 2025 | 49.1% | 32.9% | 18% |
| Nov 2025 | 50.8% | 34% | 15.2% |
| Dec 2025 | 45.1% | 30.2% | 24.7% |
| Jan 2026 | 37.9% | 31% | 31% |
| Feb 2026 | 33.3% | 33.3% | 33.3% |
| Mar 2026 | 32.9% | 26.9% | 40.2% |
| Apr 2026 | 32.8% | 26.9% | 40.3% |
| May 2026 | 32.8% | 26.9% | 40.3% |
| Jun 2026 | 35.5% | 29% | 35.5% |
| Jul 2026 | 40.2% | 32.9% | 26.9% |
| Aug 2026 | 49.2% | 32.9% | 18% |
| Sep 2026 | 47.2% | 31.6% | 21.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 49.5K | 0% | -1.9 points | |
| 2, held 2nd | 31.6% | 33.1K | 0% | -1.3 points | |
| 3, held 3rd | 21.2% | 22.2K | +22.7% | +3.2 points |
Compare search popularity between Mathews and its closest rivals
Every comparison with Mathews
6 comparisons
How has branded search demand for Mathews changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mathews worldwide fell from 74K to 49.5K.
- Across the 12 months ending September 2026, Mathews’ estimated Share of Search among drop away rest brands worldwide decreased from 49.1% to 47.2%.
- Across the 12 months ending September 2026, Mathews’ estimated Share of Search among drop away rest brands worldwide peaked at 50.8% in November 2025 and was lowest at 32.8% in April 2026.
How did search popularity change for drop away rest brands worldwide in September 2026?
3 changes
In September 2026, Ripcord gained estimated Share of Search among drop away rest brands worldwide, from 18% to 21.2%.
In September 2026, Mathews lost estimated Share of Search among drop away rest brands worldwide, from 49.2% to 47.2%.
In September 2026, Hoyt lost estimated Share of Search among drop away rest brands worldwide, from 32.9% to 31.6%.
Where does Mathews compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Archery brands | 1st of 6 | 26.9% | Show ranking |
| Drop away rest brands | 1st of 3 | 47.2% | Shown above |
How is Mathews measured?
Brandwave collects information about searches that people make online using Mathews’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mathews bow
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