Easton vs Mathews:Which is more popular by branded search?
In August 2026, Mathews had more branded searches than Easton among archery brands worldwide. Mathews was estimated to have 49.5K branded searches compared to Easton’s 6.6K, and held a 27.7% Share of Search versus Easton’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Easton or Mathews?
Compare the archery brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mathews, Easton. The figures are in the table below the chart.
View monthly share of search table
| Month | Mathews | Bear Archery | Hoyt | PSE | Barnett | Easton |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 17.5% | 17.5% | 19.1% | 17.5% | 2.3% |
| Nov 2025 | 31% | 17% | 20.7% | 15.2% | 13.9% | 2.3% |
| Dec 2025 | 26.8% | 17.9% | 17.9% | 16% | 17.9% | 3.6% |
| Jan 2026 | 23.8% | 19.5% | 19.5% | 19.4% | 13% | 4.8% |
| Feb 2026 | 21.9% | 17.9% | 21.9% | 19.9% | 11.9% | 6.5% |
| Mar 2026 | 21.9% | 21.9% | 17.9% | 19.9% | 11.9% | 6.5% |
| Apr 2026 | 21.9% | 21.9% | 17.9% | 19.9% | 12% | 6.5% |
| May 2026 | 21.9% | 21.9% | 17.9% | 19.9% | 12% | 6.5% |
| Jun 2026 | 24% | 19.6% | 19.6% | 17.9% | 13.1% | 5.8% |
| Jul 2026 | 23.8% | 19.5% | 19.5% | 19.3% | 13% | 4.7% |
| Aug 2026 | 27.7% | 18.5% | 18.5% | 16.5% | 15.1% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Easton and Mathews comparison changed over the last 12 months?
3 findings
- Mathews was ahead of Easton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Easton’s estimated Share of Search among archery brands worldwide moved from 2.3% to 3.7%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Mathews’ estimated Share of Search among archery brands worldwide moved from 26.1% to 27.7%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for archery brands worldwide in August 2026?
2 changes
In August 2026, Mathews gained estimated Share of Search among archery brands worldwide, from 23.8% to 27.7%.
In August 2026, Easton lost estimated Share of Search among archery brands worldwide, from 4.7% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Easton’s and Mathews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.