Brandwave

How popular isEaston in search?

In August 2026, there were an estimated 6.6K branded searches for Easton worldwide which held steady over the last 11 months. Easton holds 3.7% estimated Share of Search among archery brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mathews27.7%
  2. Bear Archery18.5%
  3. Hoyt18.5%
  4. PSE16.5%
  5. Barnett15.1%
  6. Easton3.7%
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Which archery brands compete with Easton?

Easton against archery brands worldwide, by month

Share of Search by month for Mathews, Bear Archery, Hoyt, PSE, Barnett, Easton. The figures are in the table below the chart.

View monthly share of search table
MonthMathewsBear ArcheryHoytPSEBarnettEaston
Oct 202526.1%17.5%17.5%19.1%17.5%2.3%
Nov 202531%17%20.7%15.2%13.9%2.3%
Dec 202526.8%17.9%17.9%16%17.9%3.6%
Jan 202623.8%19.5%19.5%19.4%13%4.8%
Feb 202621.9%17.9%21.9%19.9%11.9%6.5%
Mar 202621.9%21.9%17.9%19.9%11.9%6.5%
Apr 202621.9%21.9%17.9%19.9%12%6.5%
May 202621.9%21.9%17.9%19.9%12%6.5%
Jun 202624%19.6%19.6%17.9%13.1%5.8%
Jul 202623.8%19.5%19.5%19.3%13%4.7%
Aug 202627.7%18.5%18.5%16.5%15.1%3.7%
Sep 2026——————

  1. 1.Mathews

    27.7%

    Held 1st. 49.5K estimated branded searches, +82.7% vs prior month. Share +3.8 points.

  2. 2.Bear Archery

    18.5%

    Held 2nd. 33.1K estimated branded searches, +49.1% vs prior month. Share -1 points.

  3. 3.Hoyt

    18.5%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share -1 points.

  4. 4.PSE

    16.5%

    Held 4th. 29.6K estimated branded searches, +34.5% vs prior month. Share -2.8 points.

  5. 5.Barnett

    15.1%

    Held 5th. 27.1K estimated branded searches, +83.1% vs prior month. Share +2.1 points.

  6. 6.Easton

    3.7%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share -1.1 points.

Compare search popularity between Easton and its closest rivals

Every comparison with Easton

How has branded search demand for Easton changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Easton worldwide held steady at 6.6K.
  • Across the 11 months ending August 2026, Easton’s estimated Share of Search among archery brands worldwide increased from 2.3% to 3.7%.
  • Across the 11 months ending August 2026, Easton’s estimated Share of Search among archery brands worldwide peaked at 6.5% in April 2026 and was lowest at 2.3% in November 2025.

How did search popularity change for archery brands worldwide in August 2026?

  1. In August 2026, Mathews gained estimated Share of Search among archery brands worldwide, from 23.8% to 27.7%.

  2. In August 2026, Barnett gained estimated Share of Search among archery brands worldwide, from 13% to 15.1%.

  3. In August 2026, PSE lost estimated Share of Search among archery brands worldwide, from 19.3% to 16.5%.

  4. In August 2026, Easton lost estimated Share of Search among archery brands worldwide, from 4.7% to 3.7%.

  5. In August 2026, Bear Archery lost estimated Share of Search among archery brands worldwide, from 19.5% to 18.5%.

  6. In August 2026, Hoyt lost estimated Share of Search among archery brands worldwide, from 19.5% to 18.5%.

How is Easton measured?

Brandwave collects information about searches that people make online using Easton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • easton archery

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How the Brand Demand Index is measured

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