Brandwave

Barnett vs Easton:Which is searched more?

In August 2026, Barnett had more branded searches than Easton among archery brands worldwide. Barnett was estimated to have 27.1K branded searches compared to Easton’s 6.6K, and held a 15.1% Share of Search versus Easton’s 3.7%. These are worldwide searches for English-language branded terms.

Share of Search among archery brands worldwide in August 2026Which is more popular in search, Barnett or Easton?
Barnett15.1%27.1K searches
vs
Easton3.7%6.6K searches

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Which is more popular in search, Barnett or Easton?

Compare the archery brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Barnett and Easton among archery brands worldwide, by month

Share of Search by month for Barnett, Easton. The figures are in the table below the chart.

View monthly share of search table
MonthBarnettEaston
Oct 202517.5%2.3%
Nov 202513.9%2.3%
Dec 202517.9%3.6%
Jan 202613%4.8%
Feb 202611.9%6.5%
Mar 202611.9%6.5%
Apr 202612%6.5%
May 202612%6.5%
Jun 202613.1%5.8%
Jul 202613%4.7%
Aug 202615.1%3.7%
Sep 2026——

How has the Barnett and Easton comparison changed over the last 12 months?

  • Barnett was ahead of Easton in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Barnett’s estimated Share of Search among archery brands worldwide moved from 17.5% to 15.1%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
  • Across the 11 months ending August 2026, Easton’s estimated Share of Search among archery brands worldwide moved from 2.3% to 3.7%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for archery brands worldwide in August 2026?

  1. In August 2026, Barnett gained estimated Share of Search among archery brands worldwide, from 13% to 15.1%.

  2. In August 2026, Easton lost estimated Share of Search among archery brands worldwide, from 4.7% to 3.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Barnett’s and Easton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barnett

1 branded search term

  • barnett crossbow

Easton

1 branded search term

  • easton archery

How the Brand Demand Index is measured

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