Brandwave

Bear Archery vs Mathews:Which is more popular by branded search?

In August 2026, Mathews had more branded searches than Bear Archery among archery brands worldwide. Mathews was estimated to have 49.5K branded searches compared to Bear Archery’s 33.1K, and held a 27.7% Share of Search versus Bear Archery’s 18.5%. These are worldwide searches for English-language branded terms.

Share of Search among archery brands worldwide in August 2026Which is more popular in search, Bear Archery or Mathews?
Bear Archery18.5%33.1K searches
vs
Mathews27.7%49.5K searches

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Which is more popular in search, Bear Archery or Mathews?

Compare the archery brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bear Archery and Mathews among archery brands worldwide, by month

Share of Search by month for Mathews, Bear Archery. The figures are in the table below the chart.

View monthly share of search table
MonthMathewsBear ArcheryHoytPSEBarnettEaston
Oct 202526.1%17.5%17.5%19.1%17.5%2.3%
Nov 202531%17%20.7%15.2%13.9%2.3%
Dec 202526.8%17.9%17.9%16%17.9%3.6%
Jan 202623.8%19.5%19.5%19.4%13%4.8%
Feb 202621.9%17.9%21.9%19.9%11.9%6.5%
Mar 202621.9%21.9%17.9%19.9%11.9%6.5%
Apr 202621.9%21.9%17.9%19.9%12%6.5%
May 202621.9%21.9%17.9%19.9%12%6.5%
Jun 202624%19.6%19.6%17.9%13.1%5.8%
Jul 202623.8%19.5%19.5%19.3%13%4.7%
Aug 202627.7%18.5%18.5%16.5%15.1%3.7%
Sep 2026——————

How has the Bear Archery and Mathews comparison changed over the last 12 months?

  • Mathews was ahead of Bear Archery in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bear Archery’s estimated Share of Search among archery brands worldwide moved from 17.5% to 18.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 11 months ending August 2026, Mathews’ estimated Share of Search among archery brands worldwide moved from 26.1% to 27.7%, and its estimated monthly branded searches moved from 74K to 49.5K.

How did search popularity change for archery brands worldwide in August 2026?

  1. In August 2026, Mathews gained estimated Share of Search among archery brands worldwide, from 23.8% to 27.7%.

  2. In August 2026, Bear Archery lost estimated Share of Search among archery brands worldwide, from 19.5% to 18.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Bear Archery’s and Mathews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bear Archery

1 branded search term

  • bear archery

Mathews

1 branded search term

  • mathews bow

How the Brand Demand Index is measured

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