Brandwave

Drop away rest brands:Which are searched most?

In September 2026, Mathews was the most searched among drop away rest brands worldwide, with an estimated 49.5K branded searches and 47.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mathews47.2%
  2. Hoyt31.6%
  3. Ripcord21.2%

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Share of SearchLeaderboard

Compare the drop away rest brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among drop away rest brands worldwide, by month

Share of Search by month for Mathews, Hoyt, Ripcord. The figures are in the table below the chart.

View monthly share of search table
MonthMathewsHoytRipcord
Oct 202549.1%32.9%18%
Nov 202550.8%34%15.2%
Dec 202545.1%30.2%24.7%
Jan 202637.9%31%31%
Feb 202633.3%33.3%33.3%
Mar 202632.9%26.9%40.2%
Apr 202632.8%26.9%40.3%
May 202632.8%26.9%40.3%
Jun 202635.5%29%35.5%
Jul 202640.2%32.9%26.9%
Aug 202649.2%32.9%18%
Sep 202647.2%31.6%21.2%

This month’s ranking, September 2026

  1. 1.Mathews

    47.2%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Hoyt

    31.6%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Ripcord

    21.2%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +3.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among drop away rest brands worldwide?

In September 2026, Mathews was the most searched among drop away rest brands worldwide, with an estimated 49.5K branded searches and 47.2% estimated Share of Search within this set. Hoyt is in 2nd place, 15.6 percentage points behind at 31.6% Share of Search.

Global drop away rest brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mathews49.1% → 47.2%50.8%Nov 202532.8%Apr 20261st
Hoyt32.9% → 31.6%34%Nov 202526.9%Mar 20262nd
Ripcord18% → 21.2%40.3%Apr 202615.2%Nov 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Mathews’ estimated Share of Search among drop away rest brands worldwide decreased from 49.1% to 47.2%.
  • Across the 12 months ending September 2026, Hoyt’s estimated Share of Search among drop away rest brands worldwide decreased from 32.9% to 31.6%.
  • Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among drop away rest brands worldwide increased from 18% to 21.2%.
  • Across the 12 months ending September 2026, Mathews’ estimated Share of Search among drop away rest brands worldwide peaked at 50.8% in November 2025 and was lowest at 32.8% in April 2026.
  • Across the 12 months ending September 2026, Hoyt’s estimated Share of Search among drop away rest brands worldwide peaked at 34% in November 2025 and was lowest at 26.9% in March 2026.
  • Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among drop away rest brands worldwide peaked at 40.3% in April 2026 and was lowest at 15.2% in November 2025.

How did search popularity change for drop away rest brands worldwide in September 2026?

  1. In September 2026, Ripcord gained estimated Share of Search among drop away rest brands worldwide, from 18% to 21.2%.

  2. In September 2026, Mathews lost estimated Share of Search among drop away rest brands worldwide, from 49.2% to 47.2%.

  3. In September 2026, Hoyt lost estimated Share of Search among drop away rest brands worldwide, from 32.9% to 31.6%.

How the Brand Demand Index is measured

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