Drop away rest brands:Which are searched most?
In September 2026, Mathews was the most searched among drop away rest brands worldwide, with an estimated 49.5K branded searches and 47.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the drop away rest brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mathews, Hoyt, Ripcord. The figures are in the table below the chart.
View monthly share of search table
| Month | Mathews | Hoyt | Ripcord |
|---|---|---|---|
| Oct 2025 | 49.1% | 32.9% | 18% |
| Nov 2025 | 50.8% | 34% | 15.2% |
| Dec 2025 | 45.1% | 30.2% | 24.7% |
| Jan 2026 | 37.9% | 31% | 31% |
| Feb 2026 | 33.3% | 33.3% | 33.3% |
| Mar 2026 | 32.9% | 26.9% | 40.2% |
| Apr 2026 | 32.8% | 26.9% | 40.3% |
| May 2026 | 32.8% | 26.9% | 40.3% |
| Jun 2026 | 35.5% | 29% | 35.5% |
| Jul 2026 | 40.2% | 32.9% | 26.9% |
| Aug 2026 | 49.2% | 32.9% | 18% |
| Sep 2026 | 47.2% | 31.6% | 21.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 49.5K | 0% | -1.9 points | |
| 2, held 2nd | 31.6% | 33.1K | 0% | -1.3 points | |
| 3, held 3rd | 21.2% | 22.2K | +22.7% | +3.2 points |
Compare search popularity between leading brands
Which brand is most popular in search among drop away rest brands worldwide?
3 brands
In September 2026, Mathews was the most searched among drop away rest brands worldwide, with an estimated 49.5K branded searches and 47.2% estimated Share of Search within this set. Hoyt is in 2nd place, 15.6 percentage points behind at 31.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 49.1% → 47.2% | 50.8%Nov 2025 | 32.8%Apr 2026 | 1st | |
| 32.9% → 31.6% | 34%Nov 2025 | 26.9%Mar 2026 | 2nd | |
| 18% → 21.2% | 40.3%Apr 2026 | 15.2%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Mathews’ estimated Share of Search among drop away rest brands worldwide decreased from 49.1% to 47.2%.
- Across the 12 months ending September 2026, Hoyt’s estimated Share of Search among drop away rest brands worldwide decreased from 32.9% to 31.6%.
- Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among drop away rest brands worldwide increased from 18% to 21.2%.
- Across the 12 months ending September 2026, Mathews’ estimated Share of Search among drop away rest brands worldwide peaked at 50.8% in November 2025 and was lowest at 32.8% in April 2026.
- Across the 12 months ending September 2026, Hoyt’s estimated Share of Search among drop away rest brands worldwide peaked at 34% in November 2025 and was lowest at 26.9% in March 2026.
- Across the 12 months ending September 2026, Ripcord’s estimated Share of Search among drop away rest brands worldwide peaked at 40.3% in April 2026 and was lowest at 15.2% in November 2025.
How did search popularity change for drop away rest brands worldwide in September 2026?
3 changes
In September 2026, Ripcord gained estimated Share of Search among drop away rest brands worldwide, from 18% to 21.2%.

In September 2026, Mathews lost estimated Share of Search among drop away rest brands worldwide, from 49.2% to 47.2%.

In September 2026, Hoyt lost estimated Share of Search among drop away rest brands worldwide, from 32.9% to 31.6%.

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