Brandwave

How popular isHoyt in search?

In September 2026, there were an estimated 33.1K branded searches for Hoyt worldwide which is down 33.1% over the last 12 months. Hoyt holds 31.6% estimated Share of Search among drop away rest brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mathews47.2%
  2. Hoyt31.6%
  3. Ripcord21.2%
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Which drop away rest brands compete with Hoyt?

Hoyt against drop away rest brands worldwide, by month

Share of Search by month for Mathews, Hoyt, Ripcord. The figures are in the table below the chart.

View monthly share of search table
MonthMathewsHoytRipcord
Oct 202549.1%32.9%18%
Nov 202550.8%34%15.2%
Dec 202545.1%30.2%24.7%
Jan 202637.9%31%31%
Feb 202633.3%33.3%33.3%
Mar 202632.9%26.9%40.2%
Apr 202632.8%26.9%40.3%
May 202632.8%26.9%40.3%
Jun 202635.5%29%35.5%
Jul 202640.2%32.9%26.9%
Aug 202649.2%32.9%18%
Sep 202647.2%31.6%21.2%

  1. 1.Mathews

    47.2%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Hoyt

    31.6%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Ripcord

    21.2%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +3.2 points.

Compare search popularity between Hoyt and its closest rivals

Every comparison with Hoyt

How has branded search demand for Hoyt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hoyt worldwide fell from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, Hoyt’s estimated Share of Search among drop away rest brands worldwide decreased from 32.9% to 31.6%.
  • Across the 12 months ending September 2026, Hoyt’s estimated Share of Search among drop away rest brands worldwide peaked at 34% in November 2025 and was lowest at 26.9% in March 2026.

How did search popularity change for drop away rest brands worldwide in September 2026?

  1. In September 2026, Ripcord gained estimated Share of Search among drop away rest brands worldwide, from 18% to 21.2%.

  2. In September 2026, Mathews lost estimated Share of Search among drop away rest brands worldwide, from 49.2% to 47.2%.

  3. In September 2026, Hoyt lost estimated Share of Search among drop away rest brands worldwide, from 32.9% to 31.6%.

Where does Hoyt compete?

Hoyt is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Archery brands4th of 618%Show ranking
Drop away rest brands2nd of 331.6%Shown above

How is Hoyt measured?

Brandwave collects information about searches that people make online using Hoyt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hoyt bow

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How the Brand Demand Index is measured

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