Barnett vs Hoyt:Which is more popular by branded search?
In August 2026, Hoyt had more branded searches than Barnett among archery brands worldwide. Hoyt was estimated to have 33.1K branded searches compared to Barnett’s 27.1K, and held an 18.5% Share of Search versus Barnett’s 15.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Barnett or Hoyt?
Compare the archery brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hoyt, Barnett. The figures are in the table below the chart.
View monthly share of search table
| Month | Mathews | Bear Archery | Hoyt | PSE | Barnett | Easton |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 17.5% | 17.5% | 19.1% | 17.5% | 2.3% |
| Nov 2025 | 31% | 17% | 20.7% | 15.2% | 13.9% | 2.3% |
| Dec 2025 | 26.8% | 17.9% | 17.9% | 16% | 17.9% | 3.6% |
| Jan 2026 | 23.8% | 19.5% | 19.5% | 19.4% | 13% | 4.8% |
| Feb 2026 | 21.9% | 17.9% | 21.9% | 19.9% | 11.9% | 6.5% |
| Mar 2026 | 21.9% | 21.9% | 17.9% | 19.9% | 11.9% | 6.5% |
| Apr 2026 | 21.9% | 21.9% | 17.9% | 19.9% | 12% | 6.5% |
| May 2026 | 21.9% | 21.9% | 17.9% | 19.9% | 12% | 6.5% |
| Jun 2026 | 24% | 19.6% | 19.6% | 17.9% | 13.1% | 5.8% |
| Jul 2026 | 23.8% | 19.5% | 19.5% | 19.3% | 13% | 4.7% |
| Aug 2026 | 27.7% | 18.5% | 18.5% | 16.5% | 15.1% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Barnett and Hoyt comparison changed over the last 12 months?
3 findings
- Hoyt was ahead of Barnett in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barnett’s estimated Share of Search among archery brands worldwide moved from 17.5% to 15.1%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 11 months ending August 2026, Hoyt’s estimated Share of Search among archery brands worldwide moved from 17.5% to 18.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for archery brands worldwide in August 2026?
2 changes
In August 2026, Barnett gained estimated Share of Search among archery brands worldwide, from 13% to 15.1%.
In August 2026, Hoyt lost estimated Share of Search among archery brands worldwide, from 19.5% to 18.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Barnett’s and Hoyt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.