How popular isOrtho in search?
In September 2026, there were an estimated 30 branded searches for Ortho worldwide which held steady over the last 12 months. Ortho holds 0.65% estimated Share of Search among ant bait brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ant bait brands compete with Ortho?
Share of Search by month for Raid, Combat, Ortho. The figures are in the table below the chart.
View monthly share of search table
| Month | Raid | Combat | Ortho |
|---|---|---|---|
| Oct 2025 | 91.8% | 6.8% | 1.4% |
| Nov 2025 | 88.4% | 9.5% | 2% |
| Dec 2025 | 93.6% | 5.3% | 1.2% |
| Jan 2026 | 89.9% | 7.9% | 2.2% |
| Feb 2026 | 89.9% | 7.9% | 2.2% |
| Mar 2026 | 95.7% | 3% | 1.2% |
| Apr 2026 | 98.1% | 1.3% | 0.61% |
| May 2026 | 96.1% | 3% | 0.89% |
| Jun 2026 | 96.6% | 2.5% | 0.89% |
| Jul 2026 | 97.1% | 2.5% | 0.44% |
| Aug 2026 | 96.4% | 3.1% | 0.58% |
| Sep 2026 | 94.8% | 4.5% | 0.65% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.8% | 4.4K | -33.3% | -1.5 points | |
| 2, held 2nd | 4.5% | 210 | 0% | +1.5 points | |
| 3, held 3rd | 0.65% | 30 | -25% | +0.1 points |
Compare search popularity between Ortho and its closest rivals
How has branded search demand for Ortho changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ortho worldwide held steady at 30.
- Across the 12 months ending September 2026, Ortho’s estimated Share of Search among ant bait brands worldwide decreased from 1.4% to 0.65%.
- Across the 12 months ending September 2026, Ortho’s estimated Share of Search among ant bait brands worldwide peaked at 2.2% in January 2026 and was lowest at 0.44% in July 2026.
How did search popularity change for ant bait brands worldwide in September 2026?
2 changes
In September 2026, Combat gained estimated Share of Search among ant bait brands worldwide, from 3.1% to 4.5%.
In September 2026, Raid lost estimated Share of Search among ant bait brands worldwide, from 96.4% to 94.8%.
Where does Ortho compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Weed killer brands | 6th of 6 | <0.01% | Show ranking |
| Pest control brands | 6th of 6 | 0.01% | Show ranking |
| Bug spray brands | 4th of 4 | 0.17% | Show ranking |
| Ant bait brands | 3rd of 3 | 0.65% | Shown above |
How is Ortho measured?
Brandwave collects information about searches that people make online using Ortho’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ortho garden
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Is Ortho your brand?
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